Blackcurrant
General Information about Blackcurrant (#312244)
The hex color #312244, often referred to as Blackcurrant, is a dark shade of purple. It is composed of 19.2% red, 13.3% green, and 26.7% blue. In the RGB color model, it is represented as (49, 34, 68). This color is often associated with sophistication, mystery, and luxury due to its deep and rich tone. In color theory, Blackcurrant's properties make it versatile for various applications, from graphic design to interior decorating. It is a color that tends to evoke a sense of elegance and can be used to create a moody or dramatic effect. Its position on the color wheel is closer to the blue end, giving it a cool undertone. Blackcurrant can be considered a neutral color when used thoughtfully, allowing other colors to stand out while adding depth to a composition.
The hex color #312244, also known as Blackcurrant, presents some accessibility challenges, especially in web design. Due to its dark nature, it offers low contrast against lighter backgrounds, potentially making text or interactive elements difficult to read for users with visual impairments. To ensure accessibility, it's crucial to use this color sparingly, particularly for text. When using #312244 for text, a very light background color is essential to meet WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Tools are available to check the contrast ratio between foreground and background colors. Also, avoid using #312244 as the sole means of conveying information; supplement it with text labels or icons to ensure usability for all users. For interactive elements, provide sufficient visual cues to indicate focus and state changes.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Blackcurrant (#312244) can be employed to create a sense of sophistication and depth. It's particularly effective for header backgrounds, navigation bars, or accent elements, especially on websites targeting a mature audience or dealing with luxury goods. To maintain readability, pair it with very light text colors, such as white or pale yellow. Avoid using it for large blocks of text or critical interactive elements. Also, consider using it in combination with other muted colors to create a harmonious and visually appealing palette. Blackcurrant can be effective in dark mode themes, providing a dark, rich backdrop that's easy on the eyes.
Interior Design
In interior design, Blackcurrant can be used to add a touch of elegance and drama to a room. It works well as an accent color for walls, furniture, or accessories. Consider using it in a bedroom to create a relaxing atmosphere or in a living room to add a touch of sophistication. Pair it with lighter colors, such as beige or cream, to balance the darkness and prevent the room from feeling too small or closed in. Metal accents, such as gold or silver, can also complement the color and add a luxurious touch. If you’re using it as the primary color, make sure the room has ample natural light to avoid a gloomy effect.
Fashion
In fashion, Blackcurrant is a bold and sophisticated color choice, often favored for evening wear and formal attire. The depth of the color exudes an air of mystery and elegance, making it suitable for dresses, suits, and statement accessories. The color works particularly well with velvet, silk, and satin fabrics, enhancing its luxurious feel. To create a striking contrast, pair Blackcurrant with metallic accents such as gold or silver jewelry. It can also be combined with lighter shades of purple or pink for a softer and more romantic look. When using it in casual wear, balance the intensity with lighter, neutral tones to prevent overpowering the outfit.