Cocoa Brown
General Information about Cocoa Brown (#31221E)
The hex color #31221E, often referred to as Cocoa Brown, is a dark and muted shade of brown. It belongs to the earth tone family, and its composition consists of a blend of red, green, and blue light at specific intensities. In the RGB color model, #31221E is composed of 19.2% red, 13.3% green, and 11.8% blue. The corresponding CMYK values are 0% cyan, 31% magenta, 39% yellow, and 81% black. This color is often associated with warmth, comfort, and earthiness. It is a versatile color that can be used in a variety of design applications, ranging from website backgrounds to interior design.
The hex color #31221E, also known as Cocoa Brown, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it's crucial to select foreground text colors that offer sufficient contrast to ensure readability for individuals with visual impairments. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text, as per WCAG guidelines. Lighter shades of yellows, oranges, or even light grays could work well as foreground options. Conversely, using darker colors for text on a Cocoa Brown background would likely result in poor readability. Careful consideration of color pairings is essential to provide an inclusive and accessible user experience. Tools like WebAIM's contrast checker can be invaluable in verifying adequate contrast ratios. Also, be mindful of users with color blindness, as certain color combinations may be problematic.
Shades
Digital Color Formats
Alternative colors
Applications
Website Backgrounds and Branding
Cocoa Brown can be used as a background color for websites related to nature, coffee, or chocolate. Its warm and earthy tone evokes a sense of comfort and familiarity, making it suitable for creating a cozy and inviting atmosphere. In graphic design, it can be used for branding materials for businesses that want to convey a sense of reliability and tradition. The color can also be used for creating elegant and understated print designs.
Interior Design
Cocoa Brown is a sophisticated color choice for interior design, particularly in living rooms, bedrooms, or studies. It can be used as a wall color to create a warm and inviting space, or as an accent color for furniture and accessories. It pairs well with natural materials like wood and leather, and can be complemented by lighter shades of beige or cream to create a balanced and harmonious interior.
Food Industry and Fashion
Cocoa Brown, resembling coffee and dark chocolate, is perfect for food-related designs and advertisements. Its usage will enhance the sensory appeal of food products and branding with delicious associations, creating an emotional connection that entices consumers. In fashion, its earthy tone symbolizes style and sophistication, often seen in autumn collections and urban casual wear. This color evokes a sense of nature and sustainability, aligning perfectly with the increasing trends in eco-friendly designs and conscious consumerism.