Cocoa Brown
General Information about Cocoa Brown
The hex color #312122, also known as Cocoa Brown, is a dark and muted shade of brown. It is composed of 19.22% red, 12.94% green, and 13.33% blue. In the RGB color space, it has values of R:49, G:33, and B:34. Its CMYK values are C:0, M:0.33, Y:0.31, K:0.81. Cocoa Brown evokes feelings of warmth, earthiness, and stability. It is often associated with natural elements like soil, wood, and chocolate. This color can be used to create a sense of comfort, relaxation, and groundedness. In design, Cocoa Brown is often used to add depth and richness to a color palette. It pairs well with lighter neutral colors, as well as other earthy tones like greens, beiges, and oranges. The color is relatively unsaturated, giving it a subdued and sophisticated appearance.
The hex color #312122, a deep cocoa brown, presents some accessibility challenges. Its low luminance value means that text rendered in this color requires careful consideration of contrast ratios. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is necessary for normal text and 3:1 for large text against its background. When using #312122 for text, lighter background colors are essential to meet these standards. White (#FFFFFF) or very light shades of beige or cream would be suitable choices. Conversely, using this color as a background necessitates light-colored text for readability. Tools like WebAIM's contrast checker can be invaluable in assessing contrast ratios and ensuring compliance with accessibility standards. Adequate color contrast benefits users with visual impairments, including those with low vision or color blindness, by making content more distinguishable and easier to perceive. Employing sufficient spacing and font sizes can further improve readability.
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Alternative colors
Applications
Website Design
Cocoa Brown (#312122) can be used as a background color for websites with a focus on natural or organic products. It evokes a sense of earthiness and stability, making it suitable for brands in the food, agriculture, or sustainable living sectors. When used as a background, ensure that text is light-colored and has sufficient contrast for readability. This color can also be incorporated into website elements like headers, footers, and buttons to create a cohesive visual theme. It can complement other earthy tones like greens, beiges, and oranges to enhance the overall aesthetic.
Interior Design
In interior design, Cocoa Brown can be applied to walls, furniture, or accent pieces to create a warm and inviting atmosphere. It works well in living rooms, bedrooms, or studies, where a sense of comfort and relaxation is desired. Pair it with lighter neutral colors like creams or off-whites to prevent the space from feeling too dark. Incorporate natural materials like wood, leather, and textiles to complement the color and enhance the overall aesthetic. Consider using it for accent walls or large furniture pieces to add depth and character to the room.
Packaging Designs
Cocoa Brown (#312122) is suitable for creating packaging designs, especially for chocolate or coffee products. It can be used as a background color or in combination with other earthy and warm colors. This creates a feel of earthiness. It is very suitable for a logotype on a light background or to give a natural feel to other graphical elements.