Cocoa Brown
General Information about Cocoa Brown (#312022)
The hex color #312022, also known as Cocoa Brown, is a dark, muted shade of brown. It's composed of 19.2% red, 12.5% green, and 13.3% blue. In the RGB color space, it has the values of R:49, G:32, and B:34. In the CMYK color space, it is composed of 0% cyan, 34.7% magenta, 30.6% yellow and 80.8% black. Its hue is 355 degrees, its saturation is 21.2%, and its lightness is 16.1%. Cocoa Brown evokes feelings of warmth, comfort, and earthiness. It is often associated with stability, reliability, and organic materials. Due to its dark nature, it is often used as an accent color to add depth to designs or can be used as a neutral background when paired with lighter elements to provide contrast.
The color #312022, a deep cocoa brown, presents some accessibility challenges, particularly when used as text on a white background. Its low luminance value of approximately 4.3 means that it might not meet WCAG (Web Content Accessibility Guidelines) standards for sufficient contrast. Specifically, it fails the AA level requirements for normal text (4.5:1 contrast ratio) and large text (3:1 contrast ratio). When using #312022 for text, it's crucial to pair it with a very light background to ensure readability for users with visual impairments. Alternatively, consider using it for decorative elements or backgrounds if text isn't involved. If you must use it for text, increase the text size significantly and use a color contrast checker to verify compliance. Ensure interactive elements using this color have clear visual cues beyond just color to meet accessibility guidelines, especially for users with color blindness. Always test your designs with accessibility tools to prevent excluding any users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, cocoa brown can be used to create a warm and inviting atmosphere, particularly for websites related to food, beverages, or nature. It can be effectively used for background elements, borders, or accents to create a sophisticated yet approachable feel. For example, a coffee shop's website might use this color to evoke a sense of comfort and richness. However, careful consideration should be given to its use for text, ensuring sufficient contrast with the background for readability.
Interior Design
In interior design, cocoa brown can be utilized to add depth and warmth to a room. It pairs well with lighter neutral colors such as cream or beige, creating a cozy and inviting space. It can be applied to walls, furniture, or accent pieces to introduce a sense of sophistication and elegance. The color is also a good match with natural materials such as wood and leather, enhancing the earthy and organic feel of a room.
Fashion
In fashion, cocoa brown can be incorporated into clothing and accessories to create a classic and timeless look. It serves as a versatile neutral that can be easily paired with a wide range of colors, from vibrant hues to other earthy tones. It is often used in outerwear, such as coats and jackets, as well as in shoes and bags, to create a sense of understated elegance and sophistication. The color is suitable for both casual and formal wear, making it a popular choice for various occasions.