Persian Indigo
General Information about Persian Indigo
The hex color #311E7D, also known as Persian Indigo, is a dark shade of purple-blue. It belongs to the indigo color family, which historically was derived from natural dyes. In the RGB color model, #311E7D is composed of 19.22% red, 11.76% green, and 49.02% blue. In the CMYK color model, it consists of 61% cyan, 76% magenta, 0% yellow, and 51% black. This color evokes feelings of sophistication, mystery, and depth. It's often associated with creativity, wisdom, and spirituality. Persian Indigo is versatile and can be used in various design contexts, from web design to fashion, lending a touch of elegance and refinement. Its unique blend of hues makes it a distinctive choice for designers seeking a sophisticated yet calming palette.
The color #311E7D, also known as Persian Indigo, presents some accessibility challenges, particularly for users with visual impairments. Its relatively dark hue results in a low contrast ratio against standard white backgrounds, potentially making text difficult to read. To improve accessibility, it is recommended to pair this color with lighter shades for text or interactive elements. A contrast ratio of at least 4.5:1 is advised for normal-sized text and 3:1 for large text (14pt bold or 18pt regular). Using online contrast checkers can help determine appropriate color pairings. Additionally, providing alternative cues like icons or underlines for links can further enhance usability for all users, regardless of visual ability. Considering these factors during design ensures a more inclusive and user-friendly experience.
Shades
Digital Color Formats
Alternative colors
Applications
Website Theme
Persian Indigo can be used as a primary color in a website's theme, especially for technology or educational platforms. Its dark and sophisticated tone can convey trustworthiness and authority. It can be effectively used for headers, navigation bars, and backgrounds, paired with lighter accent colors for readability. The color evokes a sense of calmness and intellectualism, which is perfect for websites focusing on knowledge and innovation. Using this color strategically can significantly enhance the user experience and brand identity.
Interior Design
In interior design, Persian Indigo can create a luxurious and cozy atmosphere. It can be used on accent walls in living rooms or bedrooms to add depth and visual interest. It pairs well with metallic accents like gold or silver, as well as natural materials like wood and stone. Using this color in smaller doses, such as in throw pillows or curtains, can also add a touch of elegance without overwhelming the space. The color brings a sophisticated and calming element to any room.
Marketing and Advertising
It can be used to highlight specific elements or products in ads, banners, or call to actions. A purple hue evokes feelings of sophistication, and luxury, and can be used in various products, from technology to fashion. This color can be used to capture the attention of users, leading to better engagement and conversion rates