Meteorite
General Information about #311E70
The hexadecimal color code #311E70 represents a deep, dark shade of purple, often described as Meteorite. It is composed of 19.22% red, 11.76% green, and 43.92% blue. In the RGB color model, this translates to 49 red, 30 green, and 112 blue. The CMYK equivalent is 56% cyan, 73% magenta, 0% yellow, and 56% black. This color evokes a sense of mystery, depth, and sophistication. Colors similar to #311E70 are often associated with creativity, wisdom, and luxury. It's a versatile color that can be used in various design applications, from web design to fashion and interior decor. The relatively high blue component gives it a cool undertone, making it a suitable choice for creating calming or introspective atmospheres.
The hex color #311E70, also known as Meteorite, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it necessitates light-colored text to ensure readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Due to its dark nature, #311E70 requires careful selection of foreground colors. White (#FFFFFF) or very light shades of yellow or green can work well, but it's crucial to test the combination with accessibility tools to verify compliance. Avoid pairing it with dark colors, as this will create insufficient contrast, making content difficult or impossible for users with visual impairments to perceive. Considering users with color vision deficiencies is also important; ensure that information is not conveyed solely through color.
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Digital Color Formats
Alternative colors
Applications
Web Design and Branding
In web design, #311E70 can be used to create a sophisticated and luxurious feel. It's suitable for headers, footers, and other prominent elements where you want to convey a sense of elegance and depth. When paired with complementary colors like gold or light yellows, it can create a visually appealing contrast. In branding, this color could be used to represent qualities such as creativity, wisdom, and sophistication. For example, a technology company might use this color to evoke a sense of innovation and intelligence. UX/UI designers may choose to incorporate #311E70 as an accent color in dark themes, providing a modern and stylish aesthetic.
Beauty and Cosmetics
In the beauty industry, #311E70 is often used in eyeshadow palettes and nail polish collections. It provides a rich, deep color that can be used to create dramatic and mysterious looks. This shade is flattering on a variety of skin tones and can be paired with shimmery golds or silvers for added effect. The color also works well as an eyeliner shade, providing a softer alternative to black. The depth of this colour allows for elegant and dramatic looks.
Interior Design
In interior design, #311E70 can be used to add depth and sophistication to a space. It's best used as an accent color, such as in throw pillows, artwork, or an accent wall. When paired with lighter neutrals like beige or gray, it can create a balanced and calming atmosphere. This color can also be used in furniture upholstery to add a touch of luxury. The rich and dark colour pairs well with materials such as velvet, silk and wood.