Valentino
General Information about #311C41
The hexadecimal color code #311C41 represents a dark shade of purple, often associated with sophistication, mystery, and luxury. In the RGB color model, #311C41 is composed of 19.22% red, 10.98% green, and 25.49% blue. In the CMYK color model, if offers 24.57% cyan, 57.75% magenta, 0.00% yellow, and 74.51% black. This dark purple hue evokes feelings of royalty and creativity, making it suitable for designs aiming to convey elegance or intrigue. Its deep saturation provides a sense of depth and can be used to create a bold and impactful statement in various visual applications. The color is also known as Valentino, perhaps after the famous fashion house.
The Valentino color, #311C41, presents accessibility challenges due to its dark nature. When used as a background, it requires very light text (white or near-white) to ensure sufficient contrast for readability, meeting WCAG standards for color contrast ratios. For normal text (AA compliance), a contrast ratio of at least 4.5:1 is needed, while for large text (AA compliance), a ratio of 3:1 is required. When used for decorative elements or purely visual components, these ratios are less critical. It's essential to avoid using this color for text or interactive elements if adequate contrast cannot be achieved, as this could exclude users with visual impairments. Consider providing alternative high-contrast themes to enhance accessibility for all users. Testing with accessibility evaluation tools is highly recommended.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Valentino (#311C41) can serve as a sophisticated background color for headers or sidebars, especially when paired with contrasting white or light gray text. It creates a sense of luxury and depth, making it suitable for websites in the fashion, beauty, or high-end product industries. The color should be used carefully to avoid overwhelming the user interface. It can also be used for creating a dark mode version of an existing web application, offering users a visually appealing alternative to the standard light theme. Its rich tone evokes feelings of exclusivity and style.
Fashion and Interior Design
Valentino (#311C41) can be incorporated into fashion design as a statement color for evening wear, accessories, or accents. Its deep, luxurious hue lends itself well to velvet fabrics or embellishments, creating a sense of opulence. In interior design, this color is effective as an accent wall in a living room or bedroom, providing a focal point that exudes sophistication. It also pairs well with metallic accents like gold or silver, enhancing its richness. When used in cosmetics, it can be applied as an eyeshadow, nail polish or a lip color that offers a unique and alluring presence.
Branding and Print
Valentino can be used in branding for companies that want to be seen as luxurious, sophisticated, and mysterious. For example, a high-end wine company might use this color in their logo and packaging to convey a sense of prestige and exclusivity. It can also be used for invitation designs to convey an ambiance of elegance and exclusivity.