Blue Gem
General Information about #311B92
The hex color #311B92, also known as Blue Gem, is a deep and rich shade of blue-violet. It belongs to the blue color family and is often associated with qualities such as trust, wisdom, and stability. In color psychology, it represents intelligence and depth, making it a popular choice for brands and designs that want to convey a sense of seriousness and professionalism. This particular shade of blue is achieved by combining red, green, and blue light at specific intensities, resulting in a unique and distinctive hue. Its deep tone makes it a versatile color that can be used in a variety of applications, from web design to fashion.
The hex color #311B92, also known as Blue Gem, presents some accessibility challenges, especially in text-based applications. Its dark hue results in a low contrast ratio when paired with similarly dark colors, making it difficult for users with visual impairments to read. To ensure readability, it is crucial to use this color with light backgrounds, such as white (#FFFFFF) or light yellow (#FFFFE0), to achieve a sufficient contrast ratio as defined by the WCAG guidelines. When using this color for interactive elements, consider providing alternative visual cues, such as underlines or icons, to enhance usability for all users. Additionally, avoid using this color as the sole indicator of important information. A combination of color and textual cues, such as "Required" or "Error!" can significantly improve overall accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Website Headers and Footers
This color can be used in website headers and footers to create a sophisticated and professional look. Its depth and richness add a touch of elegance, while its contrast against lighter text and background elements ensures readability and user engagement. It is an excellent choice for companies in the technology, finance, or education sectors that want to convey trust and stability. In logos it can convey seriousness and corporate strenght.
Fashion Accent Color
In fashion, #311B92 can be used as an accent color in clothing designs, particularly for evening wear or formal attire. Its deep, jewel-toned hue adds a touch of luxury and sophistication, making it ideal for creating eye-catching details. It can be paired with neutral colors like black, gray, or white to create a balanced and harmonious look, or with metallic accents like gold or silver for a more glamorous effect. As a solid color choice in scarfs it has a big impact. It is less suitable for sport or summer fashion.
Luxury Packaging
Blue Gem is very well suited for packaging designs for luxury goods, cosmetics, or high-end food products. The color evokes a sense of quality and exclusivity, making it a great choice for brands looking to convey a premium image. It works well on boxes, labels, and other packaging elements. Paired with gold or silver foiling and high quality paper or carton it raises the experience. But also in its simplicity it conveys the brand message.