Blue Gem
General Information about #311388
The hexadecimal color code #311388 represents a deep, saturated shade of blue-purple, often referred to as 'Blue Gem'. It falls within the blue-violet color range on the color spectrum. In the RGB color model, it is composed of 19.22% red, 7.45% green, and 53.33% blue. In the CMYK color model, it is composed of 64% cyan, 86% magenta, 0% yellow, and 47% black. This color evokes feelings of sophistication, mystery, and creativity. It is often associated with luxury brands, spiritual concepts, and innovative technology. Its depth and intensity make it a versatile choice for various design applications, providing a sense of elegance and visual interest. The color is not commonly found in nature, but its artificial vibe makes it popular for logos, marketing and futuristic designs.
The hex color #311388, a deep, saturated blue-purple, presents several accessibility considerations for web development. Its low luminance value means it requires careful pairing with lighter text or foreground elements to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #311388 as a background, white or very light shades of yellow or green are often good choices for text color. Avoid using it with dark or similarly toned colors, as this can cause eye strain and make content inaccessible to users with visual impairments. Tools like contrast checkers can help verify compliance with accessibility standards. Also, consider that colorblind users may perceive this color differently, so providing alternative visual cues is advisable. Focus states for interactive elements using this color should be clearly distinguishable.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue-purple that offers improved contrast and readability while maintaining a similar aesthetic.
A desaturated version of the color that can be used for backgrounds or less prominent elements to avoid overwhelming the user.
A brighter shade to create a stronger contrast.
Applications
Web and App Design
In website design, #311388 can be used for headers, navigation bars, or call-to-action buttons to create a sense of sophistication and luxury. It pairs well with minimalist designs and can be effective in drawing attention to specific elements. Its depth makes it suitable for tech, finance, or creative agency websites. When designing for mobile applications, this color can serve as a primary brand color, creating a consistent user experience across platforms. It can also be used for loading screens or splash screens.
Interior Design
In interior design, this color can be incorporated into accent walls, upholstery, or decorative pieces to add a touch of elegance and drama to a room. It works well in spaces designed for relaxation or focus, such as bedrooms, studies or libraries. When used sparingly, it can create a focal point and add depth to the overall design. Consider pairing it with lighter neutrals or metallic accents to balance its intensity. Accents like golden pillows or silvery frames can enhance the colors.
Fashion and Graphic Design
In fashion, Blue Gem can be used for evening wear, accessories, or statement pieces to convey a sense of confidence and sophistication. The hex color works well with both warm and cool skin tones and can be paired with a variety of colors, including gold, silver, and jewel tones. In graphic design, it can be used for logos, branding materials, or marketing collateral to create a memorable and impactful visual identity. It's commonly seen in cosmetics packaging, especially for eye products and skincare known for anti-aging properties.