Valentino

General Information

#311344, also known as Valentino, is a dark, muted shade of purple. It belongs to the purple color family, which is often associated with royalty, luxury, and creativity. This particular shade conveys a sense of sophistication and mystery. In color theory, purple is created by combining red and blue, inheriting qualities from both. The amount of each color influences the resulting shade. Darker purples like #311344 tend to evoke feelings of depth and introspection. The hex code #311344 indicates the specific combination of red, green, and blue light values that create this color on digital displays, with relatively low values across all three components resulting in its deep hue.

The color #311344, a deep, muted purple, presents some accessibility challenges. Its low luminance contrast against both white and black backgrounds means text rendered in this color may be difficult for users with visual impairments to read. According to WCAG guidelines, the contrast ratio falls short of the minimum requirements for both normal and large text sizes. To improve accessibility, consider using a lighter shade of purple or a contrasting color like yellow or white for text. Also, avoid using this color for important visual elements without proper contrast, as it may be indistinguishable for users with color blindness. Providing alternative text descriptions for images and icons using this color is also crucial.

Shades

Digital Color Formats

Alternative colors

Applications

• Website Header/Footer

  In web design, #311344 can be used as a background color for website headers or footers to create a sense of luxury and sophistication. It pairs well with lighter text colors like white or light gray. However, its low contrast requires careful consideration to ensure readability. The color evokes a sense of elegance and is suitable for brands that want to convey a premium image. It could be used as a secondary color in a design system, balanced by more accessible primary colors.

• Interior Accent Color

  In interior design, #311344 can be incorporated into accent walls or used in decorative elements like cushions and throws to add a touch of drama to a room. It works well with metallic accents like gold or silver, and can be used to create a sense of depth and richness. It can also be paired with lighter neutrals to prevent the space from feeling too dark. The color creates a mood of mystery and sophistication.

• Fashion Accent Color

  In fashion, #311344 can be used for evening wear or accessories like handbags and scarves to create a luxurious and elegant look. It pairs well with neutral colors like black, gray, or beige. The color conveys a sense of refinement and style. It's a sophisticated choice for adding a pop of color to an outfit without being too loud or flashy. The color allows the wearer to stand out in a subtle and sophisticated way.

Complementary color

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