Valentino
General Information about #311245
The hexadecimal color code #311245 represents a dark shade of purple. Also known as Valentino, it is composed of 19.22% red, 7.06% green, and 27.06% blue. In the RGB color model, #311245 consists of 49 red, 18 green, and 69 blue. When converted to CMYK (cyan, magenta, yellow, key), the color breaks down to 29.0% cyan, 73.9% magenta, 0.0% yellow, and 73.0% black. This dark color evokes feelings of mystery and sophistication, is most often associated with luxury brands. Its versatility allows it to be used in various design fields, though care must be taken to ensure readability and accessibility due to its low luminance.
The Valentino color, #311245, presents accessibility challenges due to its dark nature. When used as a background, it requires very light text (white or near-white) to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular). It's crucial to test color combinations using accessibility tools to verify compliance. Avoid pairing #311245 with mid-tone or dark colors, as this will result in poor readability for users, especially those with visual impairments. Consider using it sparingly, perhaps for decorative elements, rather than critical text or interactive components. Providing alternative high-contrast themes is also a good practice to improve the overall accessibility of your design when using such a dark shade.
Shades
Digital Color Formats
Alternative colors
A lighter shade that provides better contrast for text.
A more neutral color that works well with a variety of text colors.
A lighter and brighter alternative that maintains a similar purple hue but increases visibility and legibility, suitable for backgrounds or large text elements where contrast is important but the original shade is too dark.
Applications
Web Design
In web design, #311245 can serve as a sophisticated background color for headers or footers, especially when aiming for a luxurious or mysterious aesthetic. Due to its darkness, it pairs exceptionally well with gold or silver accents and crisp white text, ensuring readability and visual appeal. It's also suitable for creating a 'dark mode' interface, providing a comfortable viewing experience in low-light conditions. However, use it sparingly for main content areas as prolonged exposure to dark backgrounds can strain the eyes. Consider applying it to smaller UI elements like buttons or progress bars, balanced with lighter tones to maintain visual harmony.
Beauty & Cosmetics
In the beauty industry, #311245 can inspire packaging design for premium cosmetics, particularly for eyeshadows, lipsticks, or nail polishes marketed as bold and glamorous. It communicates sophistication and luxury, making it ideal for brands targeting a high-end clientele. When creating visual campaigns, this color evokes feelings of mystery and allure, making it suitable for advertisements promoting evening wear or special occasion makeup. It's often complemented with metallic shades or shimmers to enhance its richness and create a captivating visual effect, perfectly capturing the essence of haute couture.
Fashion Design
In fashion, Valentino (#311245) can be used to accent key features. Consider incorporating the colour into accessories, bags, and small details on shoes. In formal wear, it could be paired with lighter hues or metallics to create a luxurious look. Using Valentino as an accent color will create sophisticated and intriguing pieces. In casual fashion, it can add a pop of colour to neutral palettes, making any outfit more fashion-forward.