Aubergine
General Information about #310B0A
The hexadecimal color code #310B0A represents a dark shade of red, often described as aubergine or eggplant. In the RGB color model, it is composed of 19.22% red, 4.31% green, and 3.92% blue. This color is frequently associated with sophistication, elegance, and mystery. It is a complex color that can evoke feelings of warmth and richness, depending on the context. Aubergine is often used in design to create a sense of luxury or drama. Due to its low saturation and dark value, it is not a particularly vibrant color, but rather a deep and subdued tone. The CMYK (cyan, magenta, yellow, black) values are C:0 M:72 Y:74 K:81.
The color #310B0A, a deep aubergine, presents accessibility challenges, particularly regarding color contrast. When used as text, it requires a very light background to meet WCAG (Web Content Accessibility Guidelines) standards for readability. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. For graphical elements and user interface components, a contrast ratio of 3:1 is necessary. Designers should consider using color contrast analyzers to ensure sufficient contrast. If adequate contrast cannot be achieved, alternative colors should be selected to improve accessibility for users with visual impairments or color vision deficiencies. It's also crucial to avoid relying solely on color to convey information; supplementary cues such as text labels or icons should be included.
Shades
Digital Color Formats
Alternative colors
- #4a2120
A slightly lighter shade of aubergine that maintains richness but offers improved contrast against darker backgrounds.
- #593737
A muted brown with reddish undertones, providing a more neutral and versatile option while retaining a sense of warmth.
- #401413
A dark burgundy offering slightly higher contrast than #310B0A whilst maintaining a similar visual feel.
Applications
Web Design Accent
In web design, this color can be used for headers, footers, or as an accent color to evoke a sense of sophistication and luxury. It pairs well with neutral tones like beige, gray, or cream. When used sparingly, it can add depth and visual interest without overwhelming the design. It is not suitable for backgrounds due to the lack of contrast. The tone is best suited for websites related to wine, chocolate, or luxury goods.
Interior Design Accent
In interior design, aubergine can be used for accent walls, upholstery, or decorative accessories. It adds a touch of elegance and drama to a room. When paired with metallic accents like gold or copper, it creates a luxurious ambiance. This color works well in bedrooms, living rooms, or dining rooms where a sophisticated and cozy atmosphere is desired. Consider using this color in the velvet fabric to amplify the feeling.
Fashion Accent
In fashion, aubergine can be used for evening wear, outerwear, or accessories. It is a versatile color that complements a variety of skin tones. It pairs well with jewel tones like emerald green or sapphire blue for a bold and striking look. Consider using this color for scarves, hats, or handbags to add a pop of color to a neutral outfit. The color is more suitable for formal and evening wear.