Dark Blue

General Information about #310AC0

The hex color #310AC0, also known as a dark shade of blue, is composed of 19.22% red, 4.31% green, and 75.29% blue. In the RGB color model, this translates to R:49, G:10, B:192. Its CMYK representation is C:75, M:95, Y:0, K:25, indicating a high concentration of cyan and magenta. This color typically evokes feelings of depth, stability, and sophistication. In color psychology, dark blues are often associated with trust, intelligence, and professionalism, making them popular choices for corporate branding and designs aiming to convey reliability. Its high blue component gives it a cool tone, suitable for creating calming or authoritative visual effects. It should be used thoughtfully in design, considering its impact on accessibility and overall aesthetic balance.

The hex color #310AC0, a dark blue, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance contrast against lighter backgrounds makes text and interactive elements difficult to read. According to WCAG guidelines, sufficient contrast is crucial for readability. To improve accessibility, consider using this color with very light text or backgrounds that provide a high contrast ratio, ideally exceeding 4.5:1 for normal text and 3:1 for large text. Adding borders or outlines to elements using this color can also enhance visibility. Avoid using it for critical interactive elements without sufficient contrast. Thoroughly testing with accessibility tools and users with visual impairments is recommended to ensure usability. Remember that color should not be the sole means of conveying information; always provide alternative cues such as text labels or icons.

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Applications

• Web Design and Branding

  In web design, #310AC0 can be used for creating a sense of depth and sophistication in website headers or footers. Its dark hue can also be applied to highlight important call-to-action buttons, ensuring they stand out against lighter backgrounds. For branding, this color conveys trust and reliability, making it suitable for financial or technological institutions. Furthermore, it can be incorporated into background gradients to add visual interest, ensuring the text remains legible. However, it's crucial to balance its strong presence with sufficient white space and complementary colors to avoid overwhelming the user.

• Interior Design and Fashion

  In interior design, #310AC0 can be incorporated as an accent color to add depth and richness to a space. It works well in small doses, such as in decorative pillows, artwork, or statement furniture pieces, where its dark hue can create a focal point. When paired with neutral tones like gray or beige, it helps ground the space and provides a sense of stability. For fashion, it can be used in evening wear or accessories to create a sophisticated and elegant look, adding a touch of mystery and allure.

• Data Visualization and Presentations

  For data visualization, #310AC0 can be used to represent specific categories or data points, especially when emphasizing a critical aspect of the information being presented. Its distinct hue allows it to stand out within a broader color palette, making it suitable for dashboards or reports where quick insights are necessary. In presentations, it can be utilized to highlight key statistics or takeaways, capturing the audience's attention and ensuring the information is easily digestible. When used sparingly and deliberately, it enhances the impact and clarity of the visual representation.

Complementary color

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