Jagger
General Information about #31094E
The hexadecimal color #31094E, also known as Jagger, is a dark, muted shade of purple. It is composed of 19.22% red, 3.53% green, and 30.59% blue. In the RGB color space, it has a value of R:49, G:9, B:78. Its CMYK values are C:37, M:89, Y:0, K:69. The color falls within the purple color family and offers a sense of depth and sophistication. Due to its darkness, it is important to use it with lighter colors to create visual contrast and ensure readability. The color is not very common in everyday design, making it unique. It can create a feeling of creativity and elegance.
The color #31094E presents accessibility challenges, particularly regarding contrast. When used as a background, it necessitates very light foreground text to meet WCAG (Web Content Accessibility Guidelines) standards for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This dark, muted purple might not be suitable for extensive textual content or essential UI elements without careful consideration of contrast. Users with visual impairments may struggle to differentiate elements if the contrast is insufficient. Therefore, using a color contrast checker is crucial to ensure compliance and optimal user experience. Also consider providing alternative color themes for users with specific accessibility needs. Using this color for decorative elements is acceptable as long as it's not crucial for understanding the content.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design - Background Color
In web design, #31094E can serve as a sophisticated background color for headers or footers, especially for websites aiming for a luxurious or mysterious aesthetic. When used sparingly, it evokes a sense of depth and elegance. It is particularly effective when paired with lighter, contrasting text and minimalist design elements. Consider incorporating it into a portfolio website to highlight creativity and sophistication, or in the design of an event invitation to convey a sense of exclusivity and glamour. It can also be used to create a call to action button, but ensure the text meets the accessibility standards.
Fashion - Accent Color
In fashion, #31094E can be used as an accent color in clothing or accessories to add a touch of sophistication and elegance. It pairs well with neutral colors like black, gray, and white, as well as metallic accents like gold or silver. Imagine a dark purple velvet dress or a silk scarf that is both elegant and eye catching. Alternatively, consider incorporating it into jewelry design for a rich, luxurious appearance. This color can be used to give a feeling of luxury and exclusivity, perfect for high fashion and events.
Branding and Identity
This color can be used in branding to create a sense of luxury, sophistication, and mystery. It works well for brands in the technology, beauty, or high-end retail industries. It can be incorporated into logos, website designs, and marketing materials to create a distinctive and memorable brand identity. Using this color sparingly can make a brand appear more exclusive and high end, encouraging a sense of trust and quality among consumers. A well-coordinated color palette utilizing #31094E can significantly enhance brand recognition and appeal.