Persian Indigo
About Persian Indigo
The hex color #31087B, also known as Persian Indigo, is a deep, rich shade of purple with strong blue undertones. It belongs to the purple color family and is often associated with royalty, wisdom, spirituality, and creativity. In color psychology, indigo is thought to promote introspection, intuition, and a sense of calm. It combines the stability of blue with the energy of red, creating a balanced and harmonious effect. This color is not commonly found in nature, which adds to its uniqueness and appeal. Historically, indigo dye was highly prized and expensive, making it a symbol of wealth and status. Today, Persian Indigo is used in various applications, from web design to fashion, to evoke a sense of sophistication and elegance.
The hex color #31087B, a deep Persian Indigo, presents certain accessibility challenges, particularly concerning color contrast. When used as a background color, it's crucial to pair it with a light text color to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as per WCAG guidelines. White or a very light shade of yellow or green would likely provide sufficient contrast. Avoid using dark or mid-toned colors for text on this background, as it will be difficult to read for users with visual impairments. Additionally, consider providing alternative visual cues, such as icons or underlines, to convey information beyond color alone, ensuring inclusivity for all users. Ensure interactive elements like buttons and links have sufficient contrast in their different states (hover, focus, active) to remain accessible. Tools like WebAIM's contrast checker can assist in verifying compliance.
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Alternative colors
Applications
Luxurious Website Design
Persian Indigo, with its depth and sophistication, works exceptionally well in creating a luxurious and mysterious atmosphere in website designs. It is particularly suited for websites in the beauty, fashion, or high-end technology sectors. Imagine a beauty brand using it as a background for showcasing premium skincare products, or a fashion retailer employing it to highlight elegant evening wear. The color can be combined with gold or silver accents to enhance the sense of luxury, or with clean, minimalist typography to create a modern, sleek look. Its richness also lends itself well to interactive elements, such as buttons and hover effects, adding a touch of elegance to user interactions.
Elegant Interior Accents
In interior design, Persian Indigo can be used to create a focal point in a room, such as an accent wall or a statement piece of furniture. It pairs well with neutral colors like gray, beige, or white, allowing the indigo to stand out without overwhelming the space. Consider using it in a bedroom to create a calming and restful atmosphere, or in a living room to add a touch of drama. Accessorize with metallic accents like copper or brass to enhance the richness of the color. It also works well with natural materials like wood and leather, adding warmth and texture to the space. This color is perfectly suited for spaces where elegance and calm are desired.
Creative Branding
Persian Indigo evokes a sense of mystery and depth, making it ideal for use in branding materials for creative agencies or artistic ventures. A logo in this color can convey sophistication, innovation, and a hint of the unconventional. Pair it with clean, modern typography and minimalist design elements to create a strong, memorable brand identity. The color can be used in business cards, letterheads, and marketing collateral to establish a sense of professionalism and creativity. Its unique and captivating nature helps set the brand apart from competitors, making it a powerful choice for companies seeking to make a lasting impression.