Aubergine
General Information about #310316 (Aubergine)
The hex color #310316, often referred to as Aubergine, is a deep, muted shade of purple. In the RGB color model, it is composed of 19.22% red, 1.18% green, and 8.63% blue. It's a dark color with very low saturation, making it appear somewhat desaturated and almost brown-like in certain lighting conditions. Aubergine evokes a sense of sophistication, mystery, and luxury. It is often associated with creativity, wisdom, and independence. Due to its depth, it is commonly used in design to create contrast or add a touch of richness to a palette. It should be used carefully in web design to ensure adequate contrast with text for accessibility.
The hex color #310316, also known as Aubergine, presents accessibility challenges due to its low luminance. With a dark shade, it offers insufficient contrast when used as text against a white or light background. This can make content difficult to read for individuals with visual impairments or color blindness. Web developers should avoid using this color for primary text or essential interface elements without pairing it with a much lighter color to ensure a contrast ratio that meets WCAG guidelines (ideally 4.5:1 for normal text and 3:1 for large text). Considering alternatives or modifications, like lightening the hue, is crucial for inclusive design practices. Careful consideration should be given to ensure all users can access and understand the information presented.
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Applications
Website Background
Aubergine (#310316) can be employed as a sophisticated background color for websites aiming for a luxurious or mysterious feel. It works particularly well in portfolios, blogs, or online magazines focusing on fashion, beauty, or lifestyle content. When used sparingly, it can add depth and richness to the overall design, creating a sense of elegance and intrigue. However, it is essential to pair it with lighter, contrasting colors for text and other interactive elements to ensure readability and usability.
Interior Design Accent
In interior design, Aubergine can be used as an accent color to add depth and richness to a room. It is particularly effective in spaces designed for relaxation and contemplation, such as bedrooms or libraries. Aubergine can be incorporated through paint, textiles, or accessories, and it pairs well with neutral colors like gray, beige, or cream. For a bolder look, consider pairing it with complementary colors like gold or olive green to create a sense of harmony and balance.
Fashion and Apparel
In fashion, Aubergine (#310316) is often used for evening wear or formal attire, conveying sophistication and elegance. It can be incorporated into dresses, suits, or accessories, and it complements a variety of skin tones. Aubergine pairs well with metallic accents like gold or silver, as well as neutral colors like black, white, or gray. To create a more casual look, consider pairing it with denim or other textured fabrics. The color adds depth and richness to the overall look.