Aubergine
General Information about Aubergine (#310315)
The hex color code #310315 represents a dark, muted shade of purple-red, often described as Aubergine. It belongs to the family of colors associated with sophistication, mystery, and luxury. The color is composed of 19.22% red, 1.18% green, and 8.24% blue. In the RGB color model, it is defined by the values R:49, G:3, B:21. The HSL representation is H:339 degrees, S:91.4%, L:10%. Aubergine is often associated with richness and depth, making it suitable for designs that aim to convey a sense of elegance and exclusivity. In color psychology, it can evoke feelings of creativity, ambition, and unconventionality. It's frequently used in branding and design where a touch of sophistication is desired, often being a popular choice for cosmetic packaging, upscale restaurants, and luxury goods.
The color #310315, also known as Aubergine, presents significant accessibility challenges, especially in text-based applications. Its low luminance value of 2.17 means that it offers very poor contrast against standard white backgrounds. According to WCAG guidelines, text with a contrast ratio below 4.5:1 is difficult for users with moderate visual impairments to read comfortably. For larger text (14pt bold/18pt regular and up), the contrast ratio should be at least 3:1. Aubergine fails to meet either of these standards. Therefore, it is crucial to pair Aubergine with very light colors, such as white, off-white, or very pale yellows, to ensure adequate contrast and readability. Avoid using it for essential text or interactive elements without thorough testing with accessibility tools. Using a color contrast checker is highly recommended to validate that the chosen color combinations meet accessibility requirements. For backgrounds, the inverse logic applies; ensure foreground elements are light enough to contrast effectively.
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Applications
Interior Design Accent
In interior design, Aubergine can be used as an accent color in rooms with neutral palettes. It can be used for throw pillows, rugs, or artwork to add a touch of sophistication and depth. Its dark nature works well in spaces where a cozy and intimate atmosphere is desired, such as bedrooms or reading nooks. It is best used sparingly to prevent the space from feeling too dark or heavy. Consider pairing it with lighter shades of gray, beige, or cream to create a balanced and inviting environment. Metallic accents like gold or brass can also complement Aubergine beautifully.
Fashion Design
In fashion, Aubergine can be used to create elegant and sophisticated looks. It works well for evening wear, such as dresses or suits, and can be paired with other jewel tones like emerald green or sapphire blue for a luxurious feel. It is also a good choice for accessories, such as handbags or scarves, to add a pop of color to a neutral outfit. Aubergine can be flattering on a variety of skin tones, but it is important to consider the overall color palette of the outfit to ensure it complements the wearer's complexion. Use it for creating a mysterious and sensual look.
Web Design Accents
In web design, Aubergine can be used as a background color for sections where a dark and dramatic feel is desired. However, care must be taken to ensure that the text is legible against such a dark background. Light-colored text, such as white or pale yellow, should be used to provide adequate contrast. Aubergine can also be used for accent elements, such as buttons or borders, to draw attention to specific areas of the page. It is important to use it sparingly and in conjunction with a well-defined color palette to prevent the design from feeling overwhelming or cluttered. Consider using it to highlight a call to action button on a landing page.