Aubergine
General Information about Aubergine (#310313)
Aubergine, represented by the hex code #310313, is a dark, muted purple color often associated with sophistication, luxury, and elegance. It derives its name from the color of the eggplant, also known as aubergine. In color theory, aubergine is considered a tertiary color, resulting from a blend of purple and brown or black. The specific shade of aubergine can vary, ranging from deep, almost black tones to lighter, more vibrant purples. The hex code #310313 indicates a relatively dark aubergine shade, with low red, green, and blue values. This color is often used in design to create a sense of depth, richness, and subtle drama.
The color #310313, a deep aubergine, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value results in a poor contrast ratio against common background colors like white. This low contrast makes it difficult for users with low vision to distinguish text or elements using this color. Web developers should avoid using #310313 for text or important interactive elements without carefully considering color contrast. To ensure accessibility, pair #310313 with much lighter colors to meet WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. Tools like contrast checkers can help assess compliance. When using #310313 for decorative purposes, such as backgrounds or non-essential graphics, the contrast requirements are less stringent, but developers should still be mindful of users with sensitivity to color.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent Color
In web design, aubergine (#310313) can be used sparingly to create a sophisticated and elegant feel. It works well as an accent color for headers, buttons, or borders, especially when paired with lighter, neutral backgrounds. However, due to its darkness, it should not be used for large blocks of text or important interactive elements without ensuring sufficient contrast. For e-commerce websites targeting luxury goods or high-end services, aubergine can evoke a sense of opulence and exclusivity. It is also suitable for websites related to beauty, fashion, or interior design where a touch of drama and sophistication is desired.
Beauty and Fashion Applications
In the realm of beauty and fashion, aubergine (#310313) is a versatile color that can be incorporated into various makeup looks and clothing ensembles. It can be used as an eyeshadow to create a smoky eye effect, as a lipstick shade for a bold and sophisticated statement, or as a nail polish color for a touch of elegance. In clothing, aubergine works well as a base color for evening wear or as an accent color for accessories. It pairs well with other rich colors like gold, emerald green, and sapphire blue, as well as with neutral colors like beige and gray.
Interior Design Applications
Aubergine adds a touch of warmth and sophistication to a space. Consider using this color as an accent wall to create depth and intimacy. Combine it with other earthy tones like beige, grey, and cream for a balanced and inviting atmosphere. Consider aubergine color for textiles like throw blankets and curtains for a sensual vibe.