Aubergine
General Information
The hexadecimal color code #310312 represents a dark shade of purple, often referred to as aubergine. It is composed of 19.2% red, 1.2% green, and 7.1% blue. In the RGB color model, this translates to R:49, G:3, B:18. The color is often associated with sophistication, luxury, and mystery. Aubergine is a versatile color that can be used in various design contexts, from web design to fashion and interior decoration. Understanding its properties and how it interacts with other colors is essential for effective use. The low green and blue values contribute to its dark and muted appearance, making it a subtle yet impactful color choice.
The hex color #310312, a deep aubergine, presents several accessibility challenges, particularly concerning color contrast. When used as text on a white background, it fails to meet WCAG (Web Content Accessibility Guidelines) standards for normal text (AA) and large text (AA and AAA). This is because the luminance contrast ratio is significantly low. To improve accessibility, consider using lighter text on the aubergine background or pairing it with a much lighter color as a background for dark text. Careful consideration is needed for users with low vision or color blindness, as subtle shades may be difficult to distinguish. Ensure adequate contrast for interactive elements like buttons and links to maintain usability for all users. Testing with accessibility tools is highly recommended to validate color choices.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, aubergine can be used as a background color for sections needing a sophisticated, muted feel. It pairs well with gold or cream-colored accents for a luxurious effect. However, it should be used sparingly due to its low contrast, mainly for decorative elements rather than primary content areas. Consider it for website footers, headers, or sidebars to add depth without overwhelming the user. Ensure sufficient contrast with text and other elements.
Fashion
Aubergine is a popular choice in the fashion industry for creating elegant evening wear or accessories. It can be used for dresses, scarves, or handbags, often combined with metallic embellishments. The color conveys sophistication and is suitable for formal events. It's also used in cosmetic products like lipsticks and eyeshadows to create dramatic, rich looks. When used in fashion, it often gets combined with white, gold or silver.
Interior Design
In interior design, aubergine can be used as an accent color to add depth and richness to a room. It works well on feature walls, upholstery, or decorative items like cushions and vases. Aubergine pairs beautifully with neutral colors like gray, beige, or white, creating a balanced and elegant atmosphere. It's often used in bedrooms or living rooms to create a cozy and inviting space. It gives a noble and classy look.