Aubergine
General Information about Aubergine (#310311)
The color #310311, commonly known as Aubergine, is a deep, dark shade of purple with a hint of red. This color evokes feelings of sophistication, luxury, and mystery. In color psychology, dark purples are often associated with royalty, nobility, and ambition. The hex code #310311 is composed of 19.2% red, 1.2% green, and 6.7% blue. This combination results in a color that is both rich and intriguing. Aubergine is often used in designs that aim to convey elegance, depth, and a sense of exclusivity. Its darkness can also create a feeling of intimacy and comfort.
The hex color #310311, also known as Aubergine, presents significant accessibility challenges, especially in text-based applications. Its low luminance value necessitates very light text colors to achieve sufficient contrast, according to WCAG guidelines. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to ensure readability for users with visual impairments. When using #310311 as a background, careful selection of foreground colors is crucial. Tools like contrast checkers can help determine if the color combination meets accessibility standards. Designers should also consider providing alternative color schemes or themes for users who require higher contrast or have specific visual needs. Additionally, avoid using this color for critical information or interactive elements without ensuring sufficient contrast.
Shades
Digital Color Formats
Alternative colors
Applications
Website Background
Aubergine can serve as a sophisticated background color for websites or applications aiming for a luxurious feel. It pairs well with gold or cream-colored accents to create an elegant design. However, due to its darkness, ensure that text and interactive elements maintain sufficient contrast for readability. In branding, #310311 can be used to convey a sense of maturity, richness, and exclusivity. It is particularly suitable for businesses offering high-end products or services or those seeking to establish a timeless and refined image.
Fashion Design
In the fashion industry, Aubergine is a popular color for evening wear and accessories. It provides a rich and elegant alternative to black and can be paired with metallic accents or jewel tones for a striking look. Its deep and complex hue lends itself well to luxurious fabrics like velvet and silk, enhancing the overall sense of opulence. Aubergine is versatile enough to be used in both classic and contemporary designs, appealing to a wide range of tastes and preferences.
Interior Design
For interior design, Aubergine can be used as an accent color to add depth and sophistication to a room. It works well on walls, furniture, or decorative elements. When used as a wall color, it's best to balance it with lighter shades to prevent the room from feeling too dark. Aubergine pairs beautifully with natural materials like wood and stone, as well as with metallic finishes like brass and copper. It is a particularly good choice for creating a cozy and inviting atmosphere in living rooms and bedrooms.