Jacaranda

General Information about #310022

The hexadecimal color code #310022 represents a dark, muted shade of purple-red, often referred to as Jacaranda. It is composed of 19.22% red, 0% green, and 13.33% blue. In the RGB color model, this translates to the values R:49, G:0, B:34. The color is associated with sophistication, mystery, and a touch of elegance. It finds use in various design contexts, including web design, fashion, and interior decoration, where a subtle yet distinctive color is desired. Its low saturation and dark tone make it suitable for creating a sense of depth and richness. This color family typically conveys creativity, imagination, and a sense of luxury. Jacaranda is a popular choice for brands looking to establish a unique and memorable visual identity, particularly those in the beauty, fashion, or entertainment industries.

The color #310022, also known as Jacaranda, presents some accessibility challenges, especially concerning color contrast. When used as a background color, it's crucial to select foreground text colors that offer sufficient contrast to ensure readability for individuals with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Given the darkness of Jacaranda, lighter text colors such as white or light gray would be more suitable. It is also advisable to avoid using this color for essential UI elements or interactive components without careful consideration of the contrast ratio. Providing alternative styling options, such as high-contrast themes, can significantly improve the overall accessibility of a website or application using this color. Moreover, testing with accessibility tools and involving users with disabilities in the design process can help identify and address potential accessibility issues related to color choices.

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Digital Color Formats

Alternative colors

Applications

• Web Design and Branding

  In web design, Jacaranda (#310022) can be used sparingly to add a touch of sophistication and mystery. It works well for accent elements, such as borders, dividers, or interactive highlights on a dark-themed website. Avoid using it as the primary background color for text-heavy sections, as its low luminosity can strain the eyes. In UI design, this color can be used to create a unique and memorable brand identity for a software application or website. However, prioritize accessibility by ensuring sufficient contrast with text and interactive elements. In branding, Jacaranda can be used to evoke feelings of luxury, exclusivity, and creativity. It's a good choice for brands that want to convey a sense of sophistication and elegance.

• Fashion and Interior Design

  In the fashion industry, Jacaranda (#310022) is often used for evening wear, formal attire, or statement pieces. Its deep, rich hue can add a touch of elegance and drama to any outfit. It pairs well with metallic accents, such as gold or silver, and can be used in fabrics like velvet, silk, or satin to create a luxurious effect. Consider using it as a bold accent color in accessories, such as scarves, handbags, or jewelry. In interior design, Jacaranda can be used to create a moody and intimate atmosphere in spaces like bedrooms, home theaters, or lounge areas. It works well as an accent wall color or for upholstered furniture pieces. Pair it with lighter colors, such as cream, beige, or gray, to balance the darkness and prevent the space from feeling too overwhelming.

• Beauty, Cosmetics and Graphic Design

  In beauty and cosmetics, Jacaranda (#310022) can be used for eyeshadows, lipsticks, or nail polishes to create bold and dramatic looks. Its deep, purple undertones can complement a variety of skin tones and eye colors. It is used in graphic design for print materials such as invitations or event posters. This color can evoke a sense of elegance and exclusivity. Therefore, it is ideal to use in premium product packaging.

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