Azure
General Information About Azure
Azure (#3061A6) is a medium-dark shade of blue. It is often associated with stability, trust, and intelligence. In color psychology, blue is known to have a calming effect, reducing stress and promoting a sense of tranquility. The name 'Azure' is derived from the mineral lapis lazuli, a semi-precious stone that has been used for centuries in art and jewelry. Azure is commonly used in various applications, from web design to interior decor, to evoke feelings of serenity and reliability. In the RGB color model, Azure is composed of 19% red, 38% green, and 65.1% blue. In the CMYK color model, it consists of 71% cyan, 41% magenta, 0% yellow, and 35% black. This color is versatile and can be combined with other colors to create a variety of moods and effects.
The color #3061A6, also known as Azure, presents specific accessibility considerations for web developers. When used as a background color, it requires careful pairing with text colors to ensure sufficient contrast. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet Level AA compliance. Using a color contrast checker is crucial to verify that the chosen text color provides adequate readability. Lighter shades of yellow, white, or very light grays often work well as foreground text on an Azure background. Conversely, when Azure is used as a text color, it should be placed against a light background. Developers should also consider users with color vision deficiencies, ensuring that the color combination remains distinguishable. Providing alternative visual cues, such as underlines or icons, can further enhance accessibility for all users. Careful attention to these details ensures an inclusive and user-friendly web experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and User Interfaces
In web design, Azure (#3061A6) can serve as a primary color for technology-focused websites or applications. Its calming yet professional appearance makes it suitable for user interfaces, header backgrounds, and interactive elements. It evokes trust and stability, which are crucial for platforms handling sensitive user data. Furthermore, in data visualization, it is effective for representing certain data sets, such as temperature ranges or depth levels, and can be used to create visually appealing charts and graphs. The color can also enhance brand recognition in digital marketing materials. As secondary color, it provides a stable feeling.
Interior Design and Fashion
Within interior design, Azure can be incorporated to create a serene and spacious atmosphere. It is best used in bedrooms, bathrooms, or home offices to promote relaxation and focus. As an accent color, it pairs well with neutral tones like gray, white, or beige. Azure can be applied to walls, furniture upholstery, or decorative accessories like pillows and curtains. In fashion, Azure can be used to create elegant and sophisticated looks, particularly in evening wear. It is suitable for dresses, suits, or as an accent color in accessories. Because Azure is a strong color, it can be combined well with neutral colors.
Branding and Marketing
For branding and marketing, Azure can be used to convey professionalism, trustworthiness, and stability. It is often seen in the logos and branding of financial institutions, technology companies, and healthcare providers. Azure can be incorporated into marketing materials such as brochures, business cards, and websites to establish a strong brand identity. The consistent use of this color across all platforms can create a memorable and cohesive brand image that resonates with customers and stakeholders. Furthermore, it can be used in social media campaigns to enhance brand visibility and engagement. The color ensures a feeling of security.