Azure
General Information about Azure (#3060B0)
The hexadecimal color #3060B0, also known as Azure, is a medium-dark shade of blue. It is composed of 18.82% red, 37.65% green, and 69.02% blue. In the RGB color model, it is represented as (48, 96, 176). In the CMYK color model, used for printing, it consists of 72.73% cyan, 45.45% magenta, 0% yellow, and 30.98% black. Azure is often associated with feelings of trust, stability, and calmness. It is commonly used in corporate branding to project a sense of reliability. This color is most commonly used in digital design, marketing and art.
The color #3060B0, a shade of azure, presents moderate accessibility challenges. With a relatively low luminance, it requires careful consideration when used as text or as a background for text. A strong contrast ratio is crucial to ensure readability for individuals with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Pairing this color with lighter shades of yellow, white, or even a very light gray can significantly improve accessibility. Tools like contrast checkers can help determine if the contrast ratio meets accessibility standards. Furthermore, avoid using this color for critical interactive elements without proper visual cues, as users with color vision deficiencies might struggle to differentiate them. Providing additional visual cues or text labels can enhance usability for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #3060B0 can be used to create a sense of calmness and trust, making it suitable for websites related to finance, healthcare, or technology. It can be effectively applied in website headers, buttons, and accents to guide user attention. The hue evokes a feeling of stability and professionalism. Furthermore, consider using it for data visualizations, such as charts and graphs, to present information in a clear and organized manner. It is important to note that this color needs to be balanced with other lighter tones.
Interior Design
In interior design, Azure (#3060B0) can be used as an accent color in rooms to provide a touch of sophistication. It works well in bedrooms and living rooms, promoting relaxation and tranquility. Pair it with neutral colors like gray or white to create a balanced and harmonious environment. Additionally, this color can be used in artwork or decorative elements to add a pop of color without overwhelming the space.
Fashion
Azure is a versatile color in fashion that can be used to create a range of looks, from professional to casual. It works well in blouses, dresses, and suits, lending a sense of confidence and style. Consider pairing it with complementary colors like coral or yellow for a bold and fashionable look, or with neutral tones for a more subtle and sophisticated appeal. Azure accessories, such as scarves or jewelry, can also add a touch of elegance to an outfit.