Azure
General Information about Azure (#3060A6)
The hexadecimal color #3060A6, often referred to as Azure, is a shade of blue that conveys a sense of calmness, trust, and stability. In the RGB color model, it consists of 19% red, 37.65% green, and 65.1% blue. It is widely used in web design, graphic design, and branding to evoke feelings of reliability and professionalism. Azure is often associated with technology, finance, and healthcare industries. This color is frequently seen in logos, website interfaces, and marketing materials. The color has an aesthetic appeal for creating a visually pleasing and trustworthy impression. Its versatility makes it a popular choice for designers aiming to balance aesthetics with brand messaging.
The hex color #3060A6, also known as Azure, presents some accessibility considerations for web developers. Due to its moderate lightness, it's crucial to ensure sufficient contrast between text and background when using this color. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to meet WCAG (Web Content Accessibility Guidelines) AA standards. For AAA compliance, these ratios should be even higher (7:1 and 4.5:1, respectively). Testing with accessibility tools is advisable to verify compliance and ensure readability for users with visual impairments. Consider offering alternative color themes to accommodate users with different visual preferences and needs. Using #3060A6 for purely decorative elements is acceptable, but avoid relying on color alone to convey important information.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A slightly lighter shade of blue that can offer better contrast against dark backgrounds.
- #2e5266
A darker shade providing enhanced contrast against lighter backgrounds.
- #4169e1
A vibrant blue alternative, ideal for highlighting key interactive elements while maintaining a sense of visual harmony and avoiding excessive contrast.
Applications
Tech Company Website
Azure (#3060A6) can be employed as the primary color for a tech company's website. Its sophisticated and trustworthy feel inspires user confidence. Use it for headings, buttons, and background accents. The color also aligns well with data visualization tools within the website for providing a clean and comprehensive user experience. Keep the general design of the website clean, consistent and modern to improve the overall user experience and maximize customer satisfaction.
Educational Software
This color is suitable for backgrounds or interface elements in educational software. The hue promotes focus and clarity. It also allows for extended periods of use without eye strain. Complementary colors, like a light yellow or orange, can highlight key interactive elements. This leads to improved usability for students in educational software applications.
Fashion Design
In fashion design, Azure (#3060A6) can be used in clothing lines aimed to capture a sense of elegance and sophistication, such as formal wear, blouses, or dresses. It can be incorporated to create contrast and visual impact using various materials and styles. Azure suits different skin tones and creates a versatile option for a wide range of clothing articles. Consider experimenting with textures and details such as lace or embroidery to add uniqueness.