Azure
General Information about Azure (#3060A0)
#3060A0, also known as Azure, is a hexadecimal color code representing a specific shade of blue. It's comprised of 19% red, 37.6% green, and 62.7% blue. In the RGB color model, it has values of R:48, G:96, B:160. The corresponding CMYK values are C:70, M:40, Y:0, K:37. The color is often associated with calmness, trustworthiness, and stability. Azure, in general, is positioned in the blue region of the color spectrum. It is often used to evoke feelings of security and dependability. Its hex code #3060A0 makes it easy to implement in digital design projects, where precise color representation is essential, spanning across various applications from web design to digital art.
The color #3060A0, a shade of azure, presents moderate accessibility challenges. Its contrast ratio against white is approximately 3.6:1, falling short of the WCAG's minimum requirement of 4.5:1 for normal text. This means individuals with moderate visual impairments may find it difficult to read text rendered in this color against a white background. Using a darker background color or lightening the text color can improve readability. For larger text (14pt bold or 18pt regular), the contrast ratio of 3:1 is met. However, for optimal accessibility, especially for users with more significant visual impairments or color vision deficiencies, consider pairing #3060A0 with high-contrast colors such as white or light yellow. Furthermore, avoid using it as the sole indicator of interactive elements; supplement it with text labels or icons.
Shades
Digital Color Formats
Alternative colors
Applications
Web Development & Design
In web development, #3060A0 can be used as a primary color for branding, particularly for companies wanting to convey trust and stability. It's suitable for navigation bars, button backgrounds (when paired with appropriate text color), and section headers. However, its contrast should always be verified to ensure accessibility. For fashion, this shade of blue can be utilized in formal wear, such as suits or dresses, evoking sophistication. Interior designers might incorporate it as an accent wall color or for upholstery, especially in spaces intended for relaxation or focus, like bedrooms or offices. In graphic design, it's effective for creating a professional and calming aesthetic for logos and marketing materials.
Fashion, Beauty and Interior Design
In the beauty industry, #3060A0 is used as eyeshadow, eyeliner, and nail polish to enhance the wearer's natural features. It is often associated with a sense of peace, serenity and calmness. This color is very versatile and is applicable to almost all skin tones and undertones. In the fashion industry, this color is very popular on formal attires, such as suits, blazers and evening gowns. The color gives off a sense of power, trust, and stability. In the field of interior design, the color #3060A0 is often used on walls, furniture and accessories, for both residential and commercial properties.
Digital Art, Game Design and Infographics
This Azure color is used to create digital art, such as illustrations, concept art, and photo manipulations. Its depth can add a dramatic or serene touch to landscapes and portraits alike. Game developers often use it for UI elements, environment design, and character costumes, aiming for a look that balances realism with visual appeal. This color is also used for infographic designs, where this is incorporated to show data visualization. It provides a subtle, non-distracting background and creates an appealing interface, highlighting key information and patterns.