Azure
General Information about #305F9A
The hexadecimal color #305F9A, often referred to as Azure, is a shade of blue with a medium saturation and brightness. It is composed of 18.82% red, 37.25% green, and 60.39% blue. In the RGB color space, it resides closer to blue than to green or red. Azure is often associated with feelings of trust, stability, and intelligence. It is frequently used in corporate branding to convey professionalism and reliability. The color's cool tone can evoke a sense of calmness and serenity, making it a popular choice for various applications across design and art. Its hexadecimal nature means it is a standard for digital color representation.
The color #305F9A, a shade of azure, presents moderate accessibility challenges. Its contrast ratio with pure white (#FFFFFF) is approximately 4.4:1, which meets the WCAG AA standard for normal text but falls short of the AAA standard. For larger text (14pt bold or 18pt regular), it marginally meets the AA standard. When paired with black (#000000), the contrast ratio is about 4.8:1, providing slightly improved but still limited accessibility. To enhance accessibility, consider using lighter shades of text on this background or darker backgrounds for light text. Careful consideration of font weight and size can also improve readability. Designers should use color contrast checking tools to ensure compliance with accessibility guidelines and provide an inclusive user experience.
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Applications
Web Design
In web design, #305F9A can be used for headings, buttons, and accents to create a professional and trustworthy feel. Its calming yet sophisticated nature makes it suitable for websites related to finance, technology, or healthcare. Consider using it as a primary color for call-to-action buttons to draw attention without being overly aggressive. It pairs well with neutral colors like white, light gray, and even a touch of light yellow to create a balanced and visually appealing design.
Interior Design
In interior design, #305F9A can be used to create a serene and sophisticated atmosphere. It works well in bedrooms, living rooms, or even home offices. Pair it with natural materials like wood and stone to enhance its calming effect. It can also be used as an accent color in furniture, textiles, or wall art to add a touch of elegance and depth to the space. This color evokes feelings of trust and reliability.
Fashion
In fashion, #305F9A can be used to create a classic and timeless look. It works well in both casual and formal wear. Consider using it for dresses, shirts, or even accessories like scarves or handbags. It pairs well with neutral colors like black, white, and beige, as well as bolder colors like red or yellow to create a more striking look. The color gives a feeling of composure and steadiness.