Azure
General Information about #305D9A
The hexadecimal color #305D9A, often referred to as Azure, is a shade of blue that conveys a sense of calmness, trust, and stability. It is composed of 18.8% red, 36.5% green, and 60.4% blue. In the RGB color space, it is represented as RGB(48, 93, 154). This color is commonly used in various design applications, including web design, graphic design, and branding, to evoke feelings of professionalism and reliability. Azure is often associated with qualities such as intelligence, efficiency, and thoughtfulness. Its relatively low saturation makes it easy on the eyes, suitable for extended viewing, and it pairs well with various other colors, including complementary hues like shades of yellow and orange.
The color #305D9A, a shade of azure, presents some accessibility considerations for web design. Its contrast ratio against white (#FFFFFF) is relatively low, which could pose challenges for users with visual impairments. To ensure readability and usability, it's crucial to use this color with larger text sizes or bolder fonts. When used as a background color, pairing it with light text colors like white or very pale shades of yellow or green is recommended. Alternatively, for smaller text, consider using a darker background color with sufficient contrast. Adhering to WCAG (Web Content Accessibility Guidelines) contrast ratio requirements is essential. Using contrast checker tools can help determine appropriate color pairings to meet accessibility standards and provide an inclusive user experience. Also keep in mind that color should never be the only visual means of conveying important information.
Shades
Digital Color Formats
Alternative colors
- #6699CC
A lighter shade of blue that offers better contrast against dark backgrounds, enhancing readability.
- #1A3366
A darker shade of blue that provides a stronger visual presence and is suitable for backgrounds or borders.
- #4682B4
A neutral color with a blue undertone that provides a sophisticated and calming feel, suitable for website backgrounds and user interfaces.
Applications
Web Design
In web design, #305D9A can be used for creating a professional and trustworthy look, suitable for corporate websites, financial institutions, and educational platforms. It evokes a sense of stability and reliability, making it ideal for elements such as navigation bars, headings, and call-to-action buttons. When combined with complementary colors like yellow or orange, it can create visually appealing interfaces that are both engaging and user-friendly. Furthermore, its moderate saturation ensures that it doesn't overwhelm users, allowing for a comfortable browsing experience.
Interior Design
In interior design, the azure hue of #305D9A can be used to create a calming and serene atmosphere in spaces such as bedrooms or living rooms. It can be applied to walls, upholstery, or accent pieces to introduce a touch of sophistication and elegance. When paired with neutral tones like gray or beige, it can create a balanced and harmonious environment. Additionally, incorporating natural elements like wood or plants can further enhance the overall aesthetic, creating a welcoming and relaxing space. This color is particularly suitable for coastal or nautical-themed designs, evoking a sense of the ocean and sky.
Fashion
In the fashion industry, #305D9A can be used to design stylish and sophisticated clothing items, such as dresses, suits, and accessories. Its versatile nature allows it to be incorporated into both casual and formal wear. When paired with other colors like white, black, or silver, it can create elegant and timeless looks. Additionally, it can be used as an accent color in patterns or prints to add a touch of depth and visual interest. Its calming and soothing qualities make it a popular choice for creating comfortable and stylish garments. This color works well for both summer and winter collections.