Azure
General Information about Azure
The hex color #305ca0, also known as Azure, is a captivating shade of blue that exudes calmness and sophistication. In the RGB color model, it is composed of 19.6% red, 36.1% green, and 62.7% blue. Azure is often associated with trust, stability, and intelligence, making it a popular choice in branding and visual communication. Its versatile nature allows it to be used in a variety of applications, from web design and user interfaces to fashion and interior decor. The color's hexadecimal representation, #305ca0, provides a standardized way to define and reproduce it consistently across different platforms and devices. Azure is a color that combines the tranquility of blue with a touch of sophistication, making it a timeless and versatile choice for designers and artists alike. It is often seen as a color of authority and it is favored by institutions and businesses.
The hex color #305ca0, also known as Azure, presents some accessibility considerations for web developers. Its contrast ratio against white (#ffffff) is approximately 3.3:1, which does not meet the WCAG AA standard of 4.5:1 for normal text or the WCAG AAA standard of 7:1. Therefore, using #305ca0 directly on a white background might pose readability issues for users with visual impairments. For body text, it is best to choose a darker color, such as #002663 to provide sufficient contrast. When using #305ca0 for smaller text or decorative elements, ensure that it is paired with a significantly lighter color, such as #ffffff, or consider increasing the font size to improve readability. Also, provide alternative cues like icons or text labels for interactive elements using this color to accommodate users who may have difficulty distinguishing it visually. Proper semantic HTML and ARIA attributes can further enhance accessibility, ensuring that assistive technologies can correctly interpret and convey the meaning of content using this color.
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Alternative colors
Applications
Web and UI Design
In web design, #305ca0 can serve as a primary color for headings, buttons, and other interactive elements, especially for websites aiming for a sophisticated and trustworthy aesthetic. It can also be used for background accents or graphical elements to add depth and visual interest. In user interface (UI) design, Azure can be employed to highlight key features or indicate active states, drawing the user's attention to important functionalities.
Fashion and Apparel
In the realm of fashion, #305ca0 can be incorporated into clothing designs, accessories, and textiles to evoke a sense of elegance and calm. This color works well for both casual and formal wear, lending a touch of refinement to any ensemble. It can also be combined with other complementary colors like gold or silver to create visually striking and memorable looks.
Interior Design
Within interior design, #305ca0 can be used to create a serene and inviting atmosphere in residential or commercial spaces. It works well as an accent wall color, upholstery fabric, or decorative accessory, adding a touch of sophistication and tranquility to any room. Pair it with neutral tones like gray, beige, or white to create a balanced and harmonious interior design scheme. It can be implemented in offices to foster calm and trust.