Royal Blue
General Information about Royal Blue
Royal Blue, represented by the hex code #305AE8, is a vibrant and saturated shade of blue. It is often associated with royalty, trust, and stability, making it a popular choice for branding and design. The color is located in the blue region of the color spectrum, falling between cyan and violet. In terms of color theory, Royal Blue is considered a cool color, evoking feelings of calmness and serenity. It's widely used in various applications, ranging from web design and graphic design to fashion and interior decor. Royal Blue is a tertiary color, created by mixing a primary color (blue) with a secondary color (violet).
The color #305AE8, also known as Royal Blue, presents some accessibility challenges, particularly concerning color contrast. When using this color for text or interactive elements, it's crucial to ensure sufficient contrast against the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using a light background with Royal Blue text may not meet these requirements, potentially making it difficult for users with visual impairments to read or interact with the content. Therefore, pairing this color with a very light or white background is not recommended. To improve accessibility, consider using a lighter shade of blue or a dark contrasting color like white or a light yellow for the background when using Royal Blue for text. This will help ensure that your content is usable and accessible to a wider audience, including individuals with low vision or color blindness.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design: Buttons & Interactive Elements
In web design, Royal Blue can be utilized for primary buttons or key interactive elements to draw the user's attention. Its vibrant nature makes it suitable for highlighting important calls to action, navigation links, or form submission buttons. When using this color, consider its contrast with surrounding elements. It's very appropriate to combine Royal Blue with white text to assure readability. This color can be used to create a modern, trustworthy look for web apps.
Fashion: Apparel and Accessories
In fashion, Royal Blue can add a touch of elegance and sophistication to outfits. A Royal Blue dress or blazer can make a bold statement, while Royal Blue accessories like scarves or handbags can add a pop of color to a more neutral ensemble. Royal Blue is a versatile color that can be styled for both casual and formal occasions, making it a great choice for adding a vibrant and sophisticated touch to wardrobes.
Corporate Branding
Royal Blue is used in branding because it represents stability and trust. It is a good choice for financial institutions, tech companies, and healthcare providers. The color helps to create a sense of security and reliability, making customers more likely to trust the brand. This color is often used in logos, websites, and marketing materials.