Azure
General Information about Azure (#3059A6)
The color #3059A6, commonly referred to as Azure, is a medium-dark shade of blue within the broader blue color family. It's characterized by a balance of blue hues with a slight hint of purple, contributing to its sophisticated and calming appearance. In the RGB color model, it is composed of 19.8% red, 34.9% green, and 65.1% blue. The CMYK values are 69% cyan, 46% magenta, 0% yellow, and 35% black. This color is often associated with trust, stability, and intelligence, making it a popular choice for branding and marketing materials. Azure can evoke feelings of peace and tranquility and is frequently used in designs that aim to create a sense of calm and reliability. It is named after the semi-precious stone lapis lazuli.
The color #3059A6, also known as Azure, presents some accessibility challenges, particularly regarding contrast. When used as a background color, it's crucial to select text colors that provide sufficient contrast to ensure readability for users with visual impairments. A light text color such as white (#FFFFFF) or a very light shade of yellow would be preferable choices. The contrast ratio should ideally meet WCAG (Web Content Accessibility Guidelines) AA standards, which require a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools are available online to calculate contrast ratios between foreground and background colors to ensure compliance. In addition, avoid using this color as the sole indicator of important information, like links, as colorblind users may struggle to differentiate it. Providing alternative cues, such as underlines or icons, can significantly improve accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and UI
Azure (#3059A6) can be used in website design to create a professional and trustworthy aesthetic. It's often used in the technology sector to evoke feelings of stability and innovation. This color can be applied to navigation bars, headers, and call-to-action buttons. In user interface design, Azure can be utilized to highlight interactive elements and provide a clear visual hierarchy. When combined with white or light gray backgrounds, it creates a clean and modern look. Consider using it for charts and graphs to present data in an accessible and visually appealing way. Its calming effect is suitable for web applications that require user focus and concentration.
Fashion and Cosmetics
In the realm of fashion, Azure (#3059A6) can be incorporated into clothing designs to create a sophisticated and calming effect. It is often used in formal wear and business attire to convey professionalism and confidence. Azure accessories, such as scarves or handbags, can add a subtle pop of color to an outfit. When paired with neutral tones like beige or gray, it creates a balanced and elegant look. In cosmetics, Azure-inspired eyeshadows and eyeliners can enhance the natural eye color and create a striking visual impact. It complements both light and dark skin tones.
Interior Design
For interior design, Azure (#3059A6) can be employed to create a serene and inviting atmosphere. It is often used as an accent color in bedrooms or living rooms to promote relaxation. Azure walls, combined with white trim and light-colored furniture, can create a spacious and airy feel. In office spaces, Azure can be used to reduce stress and improve focus. It's a good choice for creating a calming and productive work environment. Azure-colored accessories, such as cushions or vases, can add a touch of elegance to any room.