Azure
General Information about Azure (#3057A6)
The hexadecimal color #3057A6, often referred to as Azure, is a shade of blue commonly associated with trustworthiness, stability, and intelligence. In the RGB color model, it consists of 19.22% red, 34.12% green, and 65.1% blue. It's widely used in various fields, including web design, graphic design, and branding, to convey professionalism and reliability. Azure is a popular choice for corporate logos, website backgrounds, and user interface elements. Its calming and reassuring qualities make it suitable for applications where building trust is important. The color is part of the blue color family, which is generally perceived as calming and serene. This color is part of the cool color palette and has been used throughout the history.
The color #3057A6, a shade of azure, presents moderate accessibility challenges. Its contrast ratio against white is approximately 4.7:1, which meets the WCAG AA standard for normal text and large text (18pt or 14pt bold). However, against black, the contrast ratio is lower, posing potential readability issues. To enhance accessibility, consider using lighter text colors like white or very pale yellows when using #3057A6 as a background. For users with visual impairments, providing alternative text descriptions for images and ensuring interactive elements have clear focus indicators are crucial. Also, avoid using color as the sole means of conveying important information; supplement it with text or icons. Testing with accessibility tools is recommended to ensure compliance and optimal user experience. The color choice will affect people with impaired vision.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A slightly lighter shade of blue that offers improved contrast against both dark and light backgrounds.
- #29467d
A darker shade of blue that maintains a similar aesthetic but may offer better contrast for text.
- #778899
A neutral gray with a blue tint, offering a softer and more subtle alternative while still conveying a sense of calmness.
Applications
Web Design
In web design, Azure (#3057A6) is suitable for creating calm and professional websites or web applications. It is useful for elements like headers, navigation bars, and buttons. Its association with trust and reliability makes it a good choice for financial or corporate websites. Combining it with complementary colors like gold or yellow can create visually appealing designs, but careful consideration is needed to ensure sufficient color contrast for readability. It adds a professional touch to web pages.
Fashion
In fashion, Azure (#3057A6) can be used in clothing designs to create a sophisticated and elegant look. It works well for dresses, blouses, and accessories. Combining it with neutral colors like white, gray, or black can create versatile outfits. Azure can also be paired with other shades of blue for a monochromatic effect or with contrasting colors like coral or mustard for a bold statement. The color can also be applied in makeup products.
Interior Design
In interior design, Azure (#3057A6) can be used to create a serene and calming atmosphere. It's suitable for bedrooms, living rooms, or home offices. The color can be applied on walls, furniture, or decorative accessories. Pairing it with natural materials like wood or stone can create a harmonious and inviting space. Accents of gold or silver can add a touch of luxury. Consider using it as an accent color to avoid overwhelming the space.