Royal Blue
General Information about Royal Blue (#304FE8)
The hex color #304FE8, also known as Royal Blue, is a vibrant and bold shade of blue. It is created by mixing a certain percentage of red, green, and blue light. In the RGB color model, it consists of 18.82% red, 30.98% green, and 90.98% blue. This particular combination results in a color that is often associated with royalty, trust, and intelligence. Royal Blue is frequently used in branding, marketing, and design to convey a sense of authority and professionalism. It's a popular choice for technology companies, financial institutions, and educational organizations seeking to establish a credible and trustworthy image. The color's intensity makes it visually appealing and attention-grabbing, making it suitable for a wide range of applications.
The color #304FE8, a shade of Royal Blue, presents some accessibility challenges, particularly for users with visual impairments. Its contrast ratio against white is relatively low, which could make text difficult to read for individuals with low vision. When using this color for text, it is crucial to pair it with a very light background to ensure sufficient contrast. Alternatively, consider using a darker shade of blue or a different color altogether that provides better contrast. In terms of web accessibility guidelines (WCAG), this color may not meet the required contrast ratios for Level AA compliance in certain contexts. Tools like contrast checkers can help determine if the color combination meets accessibility standards. Designers should also avoid using this color as the sole means of conveying important information, relying instead on labels or other visual cues.
Shades
Digital Color Formats
Alternative colors
- #2039c8
A slightly darker shade of blue that provides better contrast against white backgrounds, improving readability and accessibility.
- #506ff8
A lighter, more vibrant blue that can be used as an accent color while maintaining sufficient contrast with darker text.
- #808080
A neutral grey to support the design with more contrast to the blue.
Applications
Web Design for Tech Startups
Royal Blue, #304FE8, can be employed as a primary color in web design to evoke feelings of trust and stability. It works well in the headers, buttons, and background accents. Given its vibrancy, it's ideal for tech startups, financial institutions, or educational platforms. To ensure readability, complement this blue with white or other very light shades for text and interactive elements. Consider incorporating it into infographics or data visualizations to make information more engaging and easily understood. Also, judicious use of white space can prevent the design from feeling overwhelmed by the strong color.
Interior Design for Calming Spaces
In interior design, Royal Blue can be used to create a sophisticated and calming atmosphere. It's an excellent choice for accent walls in living rooms or bedrooms. Paired with neutral colors like gray or beige, it adds a touch of elegance without being overwhelming. The color can also be introduced through furniture, such as velvet sofas or armchairs, creating a focal point in the room. Incorporating metallic accents, like gold or silver, can enhance the luxurious feel. Remember to balance the boldness of the blue with plenty of natural light to prevent the space from feeling too dark.
Fashion Design
In fashion, Royal Blue makes a statement. It can be used in evening gowns, suits or casual wear. Combine with neutrals or complementary colors for an eye-catching design. Be mindful of the context when using the color, it can be over the top if used incorrectly.