San Juan
General Information about #304F68
The hexadecimal color #304F68, commonly referred to as 'San Juan,' is a dark, muted shade of blue with a touch of gray. It resides in the blue-cyan hue range, characterized by a subtle blend of coolness and serenity. In the RGB color model, it is composed of 19.22% red, 30.98% green, and 40.78% blue. This combination gives it a slightly desaturated appearance, making it suitable for applications where a calming and understated presence is desired. The color is often associated with feelings of stability, trustworthiness, and professionalism. Its versatility allows it to be incorporated into a wide range of design projects, from web interfaces to branding materials.
The color #304F68, also known as San Juan, presents some accessibility considerations. Its relative luminance is low, which means it may not provide sufficient contrast against lighter backgrounds. According to WCAG guidelines, sufficient contrast is essential for users with visual impairments to perceive content effectively. When using #304F68 for text, it's crucial to pair it with a very light color for the background to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using tools that measure contrast ratios can help designers ensure compliance. Also, avoid using this color as the sole indicator for interactive elements, as users who are color blind may not be able to differentiate it effectively. Providing alternative cues, such as text labels or icons, can enhance accessibility.
Shades
Digital Color Formats
Alternative colors
- #587891
A lighter shade that offers improved contrast against dark backgrounds while maintaining a similar cool tone.
- #183048
A darker shade suitable for backgrounds, providing good contrast for light-colored text and elements.
- #778899
A muted blue-gray that serves as a neutral alternative, versatile for various design applications.
Applications
Web Design
In web design, San Juan (#304F68) can be used to create a sophisticated and calming atmosphere. It's well-suited for backgrounds in headers or sidebars, providing a subtle yet elegant touch. This color is often used in the financial services sector, where trust and reliability are paramount. When combined with complementary colors like a light beige or cream, it can create a balanced and visually appealing interface. Furthermore, it can be effectively used for charts and graphs to represent data in a professional manner. Its understated nature prevents it from being visually overwhelming, ensuring the focus remains on the content.
Interior Design
In interior design, #304F68 evokes a sense of tranquility and stability. It can be used in bedrooms or living rooms to create a calming and relaxing environment. It pairs well with natural materials such as wood and stone, enhancing the feeling of connection with nature. Accent colors like mustard yellow or burnt orange can add a touch of warmth and vibrancy to the space. This color is also suitable for studies or home offices, where a sense of focus and clarity is desired. Use it sparingly for walls and balance it with light-colored furniture and decor.
Fashion
In fashion, San Juan can be incorporated into both casual and formal wear. It's an excellent choice for outerwear, such as coats or jackets, providing a versatile and sophisticated look. It can also be used for accessories like scarves or handbags, adding a subtle pop of color to an outfit. This color pairs well with neutrals like gray, black, and white, as well as warmer tones like burgundy and olive green. It's suitable for both men's and women's fashion and can be adapted to different styles and occasions.