Royal Blue
General Information about #304EE8
The hex color #304EE8, also known as Royal Blue, is a vibrant and saturated shade of blue with a strong presence. In the RGB color model, it is composed of 19.8% red, 30.6% green, and 90.9% blue. This high blue component gives it its distinctive hue. It's often associated with qualities like trust, stability, and authority. Royal Blue is a popular choice in branding and design to convey a sense of professionalism and reliability. It is perceived as calming, strong, and sophisticated. This makes it suitable for applications in corporate logos, websites, and marketing materials. In color psychology, blue is often linked to feelings of peace, tranquility, and intellect. The specific tone of royal blue suggests confidence and competence.
The color #304EE8, a shade of royal blue, presents some accessibility challenges, particularly in text applications. Its luminance value is relatively low, meaning insufficient contrast against backgrounds like white (#FFFFFF) can make text difficult to read for users with visual impairments. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. When using #304EE8 for text, it's crucial to pair it with a very light background to ensure readability. Light yellows, pale greens, or very light grays may offer better contrast than pure white. For interactive elements like buttons or links, providing clear visual cues beyond color alone is advisable, such as using underlines, borders, or icons, to cater to users with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
- #5e81ac
A lighter shade of blue that offers better contrast against white backgrounds, improving readability.
- #2962ff
A more saturated blue that can be used to create a bolder visual impact while still maintaining a professional look.
- #737ca1
A muted blue that provides a softer, more calming aesthetic, suitable for backgrounds or accents.
Applications
UI Design
In user interface design, #304EE8 can be used as a primary color for buttons, links, and other interactive elements to draw the user's attention. However, it's essential to ensure sufficient contrast with the background and text to maintain accessibility. Its authoritative and trustworthy feel makes it suitable for websites and applications related to finance, education, or government. Consider using it sparingly to highlight key actions and information, rather than overwhelming the user with too much of the same color. Also, the color could serve for data visualization and provide insights in the education and research field.
Interior Design
In interior design, #304EE8 can be used as an accent color in a room to create a sense of calmness and serenity. It pairs well with neutral colors like white, gray, and beige. Consider using it for throw pillows, curtains, or wall art to add a pop of color without overwhelming the space. The royal blue brings about a sophisticated elegance, making it a popular choice for bedrooms and living rooms. Moreover, it can also be effective in home offices or libraries, inspiring focus and concentration.
Fashion
In fashion, #304EE8 can be used to create a bold and sophisticated look. It works well as a statement color for dresses, suits, or accessories. Pair it with neutral colors like black, white, or gray for a classic and timeless ensemble. Royal blue is often associated with royalty and power, making it a popular choice for formal events and professional settings. Adding a touch of gold or silver can elevate the outfit further and provide a luxurious appeal. Also, this color can be applied in cosmetics such as eyeshadows.