Chambray
General Information about Chambray (#304E84)
Chambray, represented by the hexadecimal color code #304E84, is a deep, muted shade of blue with subtle grey undertones. This color is often associated with calmness, stability, and professionalism, making it a popular choice in various design applications. In the RGB color model, #304E84 consists of 19.8% red, 30.6% green, and 52.9% blue. Its CMYK values are 62.7% cyan, 42.1% magenta, 0% yellow, and 47.1% black. The color derives its name from the fabric 'chambray', a plain-woven fabric with a colored warp and white weft. It is located in the blue hue range and displays moderate saturation and brightness levels. It can be used to evoke feelings of serenity, trustworthiness, and sophistication.
The color #304E84, also known as Chambray, presents moderate accessibility challenges. Its contrast ratio against white text is approximately 4.8:1, which meets the WCAG AA standard for normal text but falls short of the AAA standard. For larger text (14pt bold or 18pt regular), it generally meets the AA standard. When pairing this color with text, it is advisable to use white or very light shades to ensure readability. Using darker text colors can make the text difficult to read, especially for users with visual impairments. In user interface design, consider providing alternative color schemes to cater to users with different accessibility needs. Testing with accessibility tools is crucial to ensure compliance with accessibility guidelines.
Shades
Digital Color Formats
Alternative colors
- #5d7cb1
A lighter shade that offers improved contrast against dark text, making it a more accessible option for body text and UI elements.
- #122d56
A darker shade that provides better contrast against light text, ideal for headings and important call-to-action buttons.
- #808080
A neutral grey that is often considered more accessible than colored backgrounds.
Applications
Web Design
Chambray (#304E84) can be effectively utilized in web design to create a professional and calming atmosphere. It is well-suited for backgrounds, headers, and accents, particularly in websites related to technology, finance, or corporate services. Its cool tone evokes trust and reliability, making it a good choice for brands that wish to convey stability and expertise. Consider using it with lighter shades of grey or white to create a clean and modern look. Additionally, incorporating subtle animations or transitions can enhance the user experience without overwhelming the overall design.
Interior Design
In interior design, Chambray (#304E84) brings a sense of tranquility and sophistication to a room. It works well in bedrooms, living rooms, or home offices, creating a relaxing and focused environment. Pair it with neutral colors like beige or cream to enhance its calming effect, or add pops of brighter colors like yellow or orange for a more vibrant and energetic space. It can be used for walls, upholstery, or decorative accents, providing a versatile backdrop for various design styles, from modern minimalist to traditional.
Fashion
In fashion, Chambray (#304E84) offers a versatile and timeless appeal. It is often seen in casual wear such as shirts, dresses, and jackets, providing a stylish yet understated look. Its muted tone makes it easy to pair with a variety of colors and patterns, allowing for endless styling possibilities. It can also be incorporated into more formal attire, adding a touch of sophistication without being overly bold. Accessorize with silver or gold jewelry to complement the color's cool undertones, completing the ensemble with elegance and grace.