San Juan
General Information about #304D68
The hex color #304D68, also known as San Juan, is a dark, muted shade of blue with a hint of gray. It belongs to the family of cool colors, and its hexadecimal representation indicates a specific combination of red, green, and blue light intensities. In the RGB color model, it is composed of 18.82% red, 30.2% green, and 40.78% blue. The color is often associated with feelings of calmness, stability, and professionalism. In color psychology, blues are known to evoke trust and security, making #304D68 a popular choice for branding and design elements where reliability is important. It is a versatile color that can be used in a variety of contexts, from web design to interior decorating.
The hex color #304D68, also known as San Juan, presents specific accessibility considerations for web design. Its relatively low luminance necessitates careful selection of foreground text colors to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #304D68 as a background, lighter colors such as white (#FFFFFF) or light grays can provide adequate contrast. Testing with accessibility tools is crucial to verify compliance. Additionally, providing alternative visual cues, such as underlines for links, can enhance usability for users with visual impairments. Consideration should also be given to users with color blindness, ensuring that information conveyed through color is also available through other means.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #304D68 can be effectively utilized for website headers and navigation bars. Its subdued and professional appearance makes it suitable for corporate websites, educational platforms, or any site requiring a sense of trust and stability. It pairs well with lighter accent colors and clean typography. The color evokes a sense of calmness and reliability, making it a solid choice for establishing a professional online presence.
Interior Design
In interior design, #304D68 is a versatile color for creating a sophisticated and calming atmosphere. It can be used as a wall color in bedrooms or living rooms, or as an accent color in furniture and decor. It complements natural materials such as wood and stone, and pairs well with metallic accents like brass or silver. The color creates a sense of serenity and elegance, making it ideal for creating relaxing and inviting spaces.
Fashion
In fashion, #304D68 can be used to create a sense of understated elegance. It can be used in outerwear, such as coats and jackets, or in accessories like scarves and hats. It pairs well with neutral colors like gray, black, and white, as well as with bolder colors like red or yellow. The color provides a touch of sophistication to any outfit.