San Juan
General Information
The hex color #304D63, commonly referred to as San Juan, falls within the blue-gray color family. It is characterized by its muted, cool tone, making it suitable for a wide range of applications where a subtle and sophisticated aesthetic is desired. In the RGB color model, #304D63 is composed of 19.61% red, 30.2% green, and 38.82% blue. This combination results in a color that evokes feelings of calmness, stability, and professionalism. Its hexadecimal representation makes it easy to use in digital design, allowing for consistent color reproduction across various platforms and devices. The color's understated nature makes it a versatile choice for both background and foreground elements.
The hex color #304D63, also known as San Juan, presents specific accessibility considerations, particularly in text and user interface design. Its relatively low luminance necessitates careful pairing with contrasting colors to ensure readability for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against its background. When used as a background color, it should be tested with various foreground text colors to ensure compliance. Tools like contrast checkers can evaluate combinations. Additionally, consider providing alternative styling options, such as high contrast themes, to accommodate users with diverse visual needs. Non-text elements, like icons and graphical controls, also require sufficient contrast against this color to be perceivable. Thoughtful application of this color improves the inclusivity of digital designs.
Shades
Digital Color Formats
Alternative colors
- #4a647c
A slightly lighter shade offering improved contrast while retaining a similar aesthetic feel.
- #1e374a
A darker shade for creating a deeper, more subdued effect, providing a strong contrast when used with light text.
- #808080
A neutral gray that pairs well with #304D63 and provides good contrast for text and other elements
Applications
Web Development
In web development, #304D63 can be used for website headers and footers, creating a professional and calming aesthetic. It pairs nicely with lighter shades of gray or beige for the main content area. Additionally, this color can serve as a background for call-to-action buttons, especially when coupled with a contrasting text color like white or yellow. User interface elements such as navigation menus and sidebars can also effectively utilize this color to enhance the overall user experience, providing a sense of sophistication and stability to the design. Data visualizations benefit from #304D63 as well.
Interior Design
In interior design, #304D63 can be incorporated into wall paint or accent furniture to evoke a sense of tranquility and sophistication. It complements natural materials like wood and stone, creating a harmonious balance in the room. This color works well in bedrooms or studies, fostering a calming environment conducive to relaxation and concentration. Textiles like curtains or cushions in #304D63 can add a touch of elegance to living spaces. The use of this color alongside warm neutrals creates a balanced and inviting atmosphere.
Fashion
In fashion, #304D63 serves as a versatile base color for creating sophisticated and understated outfits. It can be used in outerwear such as jackets or coats, providing a refined and classic look. This color also works well in accessories like scarves or handbags, adding a subtle touch of elegance to any ensemble. When paired with lighter colors like cream or pastels, it creates a balanced and stylish appearance. Additionally, #304D63 can be used in formal wear such as suits or dresses, offering a timeless and professional aesthetic.