San Juan
General Information about #304C68
The hex color #304C68, also known as San Juan, is a dark, muted shade of blue-gray. It evokes a sense of tranquility, depth, and sophistication. In the RGB color model, it consists of 19% red, 29.8% green, and 40.8% blue. In the world of color theory, this color falls into the cool color spectrum, making it a soothing choice for various design applications. The name "San Juan" suggests a connection to coastal or oceanic environments, further reinforcing its calming associations. This color can be effectively used to create a sense of stability and reliability, which makes it a popular choice for brands seeking to convey trust and professionalism.
The hex color #304C68, also known as San Juan, presents some accessibility considerations for web development. Its relative darkness means that using it as a background color necessitates light-colored text to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #304C68, it's crucial to test the contrast ratio with any chosen text color using online tools or accessibility checkers. Failure to meet these contrast standards can result in readability issues, especially for users with visual impairments. Additionally, avoid using this color as the sole indicator for interactive elements; supplement it with other visual cues like underlines or icons to provide a more inclusive user experience. It is recommended to consider the color blindness when designing, to ensure that the color is distinguishable from other colors.
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Applications
Web Design
In web design, #304C68 can be used for website headers or navigation bars to create a professional and calming feel. Its muted tone is ideal for sites aiming for a sophisticated look. It is also great for informational charts and infographics, providing a visual anchor without overwhelming the content. Its dark value makes it a great tone to combine with brighter colors, creating a modern look. Furthermore, it can be used for call-to-action buttons, especially when paired with a contrasting text color to ensure the button is noticeable.
Interior Design
In interior design, #304C68 is a great tone to use for creating a relaxing living space. It's commonly used on accent walls, especially in bedrooms or living rooms, to foster a serene atmosphere. It can also be applied to furniture upholstery, such as sofas or armchairs, providing a touch of sophistication. Pair it with lighter tones, like beige or cream, to create a balanced and visually appealing space. It also works well in bathrooms, to achieve a spa-like feel. Its calming nature makes it a great tone for spaces designed for relaxation.
Fashion
In fashion, #304C68 can be used in a variety of ways. As a clothing color, it lends a sophisticated and understated elegance. It can be used for dresses, suits, or even casual wear like sweaters or trousers. As an accent color, #304C68 works wonderfully for accessories such as scarves, handbags, or hats. It pairs well with a range of colors, from neutrals like gray and beige to bolder shades like mustard yellow or deep red. This color is also suitable for corporate wear as it exudes a sense of professionalism and trustworthiness. Because of this, it is a great tone for the corporate world.