Royal Blue
General Information about #304BE8
The hexadecimal color #304BE8, also known as Royal Blue, is a vivid and intense shade of blue. It is composed of 19.8% red, 29.4% green, and 90.9% blue. In the RGB color space, it's a combination that leans heavily towards blue, creating its distinctive appearance. Royal Blue historically has been associated with royalty and high status, often used in heraldry and flags. This specific shade is considered modern and can bring energy to designs. The color is perceived as stable and calming. It can evoke feelings of trust and reliability, making it a popular choice for brands and institutions that want to convey those qualities to their audience. In color psychology, blue is often linked to intelligence, honesty, and serenity.
The color #304BE8, a shade of Royal Blue, presents some accessibility challenges. Its luminance value is relatively low, which means that text rendered in this color on a white background might not provide sufficient contrast for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #304BE8 for text, it's crucial to ensure adequate contrast with the background color. A lighter background color should be avoided. Using a white or very light background would fail the contrast ratio test. A darker background would improve readability for users with low vision. Tools are available online that can help designers check contrast ratios and ensure their designs are accessible to all users. Also, designers should offer alternative color themes to allow users to adjust the color scheme based on their preferences.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Royal Blue, like #304BE8, can be used in website design to create a sense of trust and security. It's often used in the financial or healthcare sectors to convey reliability. In user interface design, this color can be used for primary buttons or links to guide users through the website. The deep blue hue provides visual cues that are both calming and engaging, helping to improve user experience. When used as a background for short sections, it will create eye-catching sections that will atract the users' attention.
Fashion and Branding
Royal Blue shades are popular in the fashion industry for creating sophisticated and elegant looks. They can be used for dresses, suits, or accessories to add a touch of class to any outfit. This color is versatile and can be paired with neutral tones for a classic look or with brighter colors for a more vibrant style. In marketing campaigns, Royal Blue is often associated with high-end brands to promote feelings of luxury and sophistication. The color will stand out and grab the attention of the viewer.
Interior Design
This shade can be incorporated into interior design to create a relaxing and inviting space. It can be used as an accent color for walls, furniture, or decorations. Royal Blue works well in bedrooms or living rooms where a sense of calmness is desired. The color pairs well with whites, grays, and natural wood tones to create a balanced and harmonious environment. Using different shades of blue will create a relaxing athmosphere and improve the room aesthetic.