Sapphire
General Information about Sapphire (#304BA0)
The hex color #304BA0, often referred to as Sapphire, is a deep, rich blue hue residing in the blue color family. In the RGB color model, it consists of 19.22% red, 29.8% green, and 62.75% blue. It represents a sense of trust, loyalty, and stability, commonly associated with corporate brands, technology companies, and financial institutions. Sapphire conveys elegance and professionalism, making it a popular choice for businesses seeking to establish a credible and reliable image. This color can be used across various media, including web design, print materials, and digital marketing campaigns, to communicate reliability and sophistication. Its inherent depth and richness make it visually appealing and memorable.
The hex color #304BA0, also known as Sapphire, presents moderate accessibility challenges. Its contrast ratio against white text is approximately 3.9:1, falling short of the WCAG 2.0 Level AA recommended ratio of 4.5:1 for normal text. However, it meets the 3:1 ratio for large text elements. When used as a background, ensure that text is at least 18pt or 14pt bold to meet accessibility standards. Pairing #304BA0 with lighter shades of yellow, beige, or even lighter blues can help improve contrast and readability. For graphical elements and user interface components, consider using a higher contrast color or providing alternative visual cues to ensure that users with visual impairments can perceive and interact with the content effectively. Thoroughly test the color combination with accessibility tools to validate compliance with accessibility guidelines.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Sapphire (#304BA0) can serve as a primary color in website designs aiming for a sophisticated and trustworthy feel. It's well-suited for headers, buttons, and backgrounds, especially when paired with complementary or contrasting colors for enhanced readability. For example, it can be used to create visually appealing call-to-action buttons or highlight important information sections. In UI/UX design, Sapphire can be utilized to establish a consistent brand identity and create a professional user experience across various devices and platforms.
Interior Design
In interior design, Sapphire can be used as an accent color to create a calming and elegant atmosphere. It works well in bedrooms, studies, or living rooms, complementing neutral color palettes such as grays, whites, and beiges. Consider using Sapphire for accent walls, throw pillows, or decorative accessories to add a touch of sophistication and depth to the space. It can be paired with metallic accents like gold or silver for a luxurious feel, or with natural elements like wood and plants for a more organic and balanced look.
Fashion
In the realm of fashion, #304BA0 evokes a sense of timeless style and versatility. It's a great hue for dresses or shirts, particularly when made from materials such as satin or velvet. #304BA0 adds a sense of class and beauty. When mixed with neutral tones like gray or black, the deep blue can take center stage. To add contrast and a pop of color, pair it with accessories like silver or gold jewelry and shoes.