San Juan
General Information about #304B6B
The hexadecimal color code #304B6B, also known as San Juan, represents a dark shade of blue-gray. It is composed of 18.82% red, 29.41% green, and 41.96% blue. In the RGB color model, this translates to the values R:48, G:75, B:107. The color is often associated with qualities such as stability, sophistication, and depth. It is frequently used in designs aiming to evoke a sense of trust and professionalism. In a design context, this color may be used as a background or accent color, depending on the desired effect. Its CMYK values are C:55, M:30, Y:0, K:58, reflecting the cyan, magenta, yellow, and key (black) components needed for printing this color. The color is most of the time used in the corporate identity.
The color #304B6B, also known as San Juan, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) requirements for sufficient contrast, potentially causing readability issues for users with visual impairments. To enhance accessibility, consider pairing it with lighter background colors or using it for larger text sizes where contrast is less critical. For interactive elements like buttons or links, it is advisable to use a lighter color for the text on a #304B6B background, ensuring that the contrast ratio is at least 4.5:1. This will help meet accessibility standards and provide a better user experience for everyone. Alternatively, you could use it for decorative elements where the contrast is less important. Proper use will help those with vision problems.
Shades
Digital Color Formats
Alternative colors
- #526a89
A lighter shade that offers better contrast against dark backgrounds, making it more readable for text and interactive elements.
- #1e2f4a
A darker shade that provides a stronger contrast against light backgrounds, improving readability and visual clarity.
- #808080
A neutral grey that can be used as a background to provide a calm and professional feel.
Applications
Web Design
In web design, #304B6B can be used for website headers and footers to create a professional and sophisticated look. Its dark, muted tone provides a sense of stability and trustworthiness, making it suitable for corporate websites or financial institutions. It can be paired with lighter accent colors to highlight key information and improve readability. Additionally, this color can be used for call-to-action buttons to draw attention without being overly aggressive, enhancing the user experience.
Interior Design
In interior design, #304B6B can be used as an accent wall color in living rooms or bedrooms to create a calming and serene atmosphere. It pairs well with natural wood tones and lighter, neutral colors, such as beige or cream, to create a balanced and harmonious space. This color is also suitable for furniture upholstery, adding a touch of elegance and sophistication to sofas or armchairs. Its understated nature makes it a versatile choice for various design styles, from modern to traditional.
Fashion
In fashion, #304B6B can be used for creating sophisticated and professional outfits. It can be used in suits, dresses, or even accessories like handbags and shoes. This color is versatile and can be paired with a variety of other colors, such as white, beige, or even brighter accent colors like mustard yellow or emerald green. It is suitable for both formal and casual wear, adding a touch of elegance to any ensemble. The deep, muted tone makes it a great alternative to black, providing a softer and more approachable look.