Clover
General Information about #304B12
The hex color #304B12, also known as Clover, is a dark shade of green often associated with nature, growth, and tranquility. In the RGB color model, it is composed of 18.82% red, 29.41% green, and 7.06% blue. This combination creates a muted, earthy tone. In the world of color psychology, greens are generally seen as calming and balancing, evoking feelings of harmony and renewal. This particular shade, being darker, can also suggest stability and sophistication. The color #304B12 is often found in contexts related to environmentalism, organic products, and natural landscapes, where its association with nature enhances the message. It can also be used to invoke feelings of comfort and rest, offering a visual connection to the natural world.
The color #304B12, a dark shade of green, presents some accessibility challenges, particularly concerning color contrast. When used as text on a white background, or vice versa, it may not meet the WCAG (Web Content Accessibility Guidelines) AA standards for contrast ratio, potentially making it difficult for users with visual impairments to read. To ensure accessibility, it's advisable to pair this color with lighter shades like off-whites or very light greens for backgrounds when #304B12 is used as text. Conversely, for backgrounds of #304B12, use lighter text colors to achieve sufficient contrast. Consider using contrast checker tools to verify compliance with accessibility standards. Thoughtful color selection significantly improves the user experience for individuals with varying visual abilities, promoting inclusivity in design.
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Digital Color Formats
Alternative colors
Applications
Web Design and Interior Design
In web design, #304B12 can serve as a sophisticated accent color, especially within themes centered around nature, sustainability, or organic products. It could be used for highlighting interactive elements, subtly emphasizing section dividers, or as a background tint for call-to-action buttons, provided sufficient contrast is maintained for accessibility. Its earthy tone lends an air of understated elegance, making it ideal for brands aiming to project a sense of eco-consciousness and refined taste. In interior design, this color can be used for wall paint in studies or living rooms to create a calming and relaxed atmosphere.
Fashion and Beauty
In fashion, this shade of green offers a unique option for creating garments with a natural and earthy feel. Consider using it for accessories like scarves or belts to complement neutral outfits. It pairs well with brown, beige, and other earthy tones. In beauty, #304B12 can be incorporated into eye shadow palettes for creating subtle and natural looks, especially suitable for people with warm skin tones. It can also be used for nail polish, offering an alternative to more common green shades.
Branding
For branding, the color #304B12 can be used in logo design to represent companies focusing on nature, agriculture, or environmental sustainability. Its association with growth and earthiness can help communicate a brand's values and mission effectively. Complementary colors such as light yellows or beige can be used to create a balanced and visually appealing brand identity. Using this color ensures that the company will have a strong visual presence and a unique way to capture people's attention. It is a really good color choice, if used correctly.