Plantation
General Information about #304A4A
The hexadecimal color code #304A4A represents a dark, muted shade of green-cyan. In the RGB color model, #304A4A consists of 18.82% red, 29.02% green, and 29.02% blue. In the CMYK color model, it is composed of 35% cyan, 0% magenta, 0% yellow, and 71% black. This color is often associated with nature, stability, and sophistication. It evokes a sense of calm and trustworthiness, making it suitable for branding related to environmental sustainability, corporate responsibility, or health and wellness. The color’s muted tone makes it versatile for a wide range of design applications, from web design and interior decorating to fashion and graphic design. Its relative neutrality allows it to pair well with both warm and cool colors, making it a flexible choice for designers.
The color #304A4A, also known as Plantation, presents some accessibility challenges, especially when used for text or interactive elements. Its relatively low luminance (brightness) means that it may not provide sufficient contrast against light backgrounds, potentially making it difficult for users with visual impairments to read or interact with content. According to WCAG (Web Content Accessibility Guidelines), sufficient contrast is crucial for ensuring readability and usability for all users. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text and graphical elements. When using #304A4A, it is essential to pair it with a very light color for text or interactive elements. Tools like contrast checkers can help evaluate the contrast ratio and determine if the color combination meets accessibility standards. Failure to meet these standards can exclude users with low vision or color blindness. Proper color choices not only enhance accessibility but also improve the overall user experience.
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Digital Color Formats
Alternative colors
Applications
Web Design Background
In web design, Plantation (#304A4A) can serve as a sophisticated background color for website sections, especially those related to nature, sustainability, or corporate responsibility. It provides a sense of stability and trustworthiness. It pairs well with neutral tones like whites, creams, and grays, as well as natural accent colors such as forest green or earthy browns. Use it for headers, footers, or sidebars to create a cohesive and professional look. Avoid using it for large blocks of text unless paired with a very light font color to ensure readability and accessibility. Consider using it for subtle design elements like icons or borders to add depth and visual interest without overwhelming the user.
Interior Design Accent
In interior design, Plantation (#304A4A) can be incorporated as an accent wall color or used in furniture upholstery to bring a touch of nature indoors. It works well in living rooms, bedrooms, or home offices, creating a calming and inviting atmosphere. Pair it with natural materials like wood, stone, and linen to enhance its earthy feel. Use it in combination with lighter shades of green, blue, or gray to create a balanced and harmonious space. Accessorize with plants and natural textures to complete the look. Avoid using it in small, poorly lit spaces, as it can make the room feel dark and cramped.
Fashion Apparel
In fashion, Plantation (#304A4A) can be used as a versatile color for apparel and accessories. It is suitable for creating a sophisticated and understated look. It works well for outerwear, such as jackets and coats, as well as for dresses, skirts, and trousers. Pair it with neutral colors like black, white, and gray for a classic and timeless style. Accessorize with gold or silver jewelry to add a touch of elegance. Consider using it for shoes, bags, or scarves to complement other outfits. It is a great choice for creating a professional and polished appearance.