San Juan
General Information about #304968
The hex color #304968, often referred to as "San Juan," is a dark, muted shade of blue-gray. It belongs to the family of cool colors and evokes feelings of stability, sophistication, and calmness. In the RGB color model, #304968 is composed of 18.82% red, 28.63% green, and 40.78% blue. This combination results in a color that is neither overtly vibrant nor dull, making it a versatile choice for various applications. Its hexadecimal representation allows for precise color specification in digital environments, ensuring consistent display across different devices and platforms. The name "San Juan" suggests a connection to the sea or coastal regions, further reinforcing its association with tranquility and the natural world. In terms of color theory, #304968 can be effectively paired with complementary, analogous, or triadic colors to create visually appealing designs.
The hex color #304968, also known as San Juan, presents some accessibility challenges. Its relatively dark hue means that careful consideration must be given to the color of text and interactive elements placed on it. A light text color, such as white (#FFFFFF) or a very light shade of yellow or gray, is strongly recommended to ensure sufficient contrast. The Web Content Accessibility Guidelines (WCAG) specify contrast ratios for different levels of conformance (AA and AAA). It's essential to verify that the contrast ratio between #304968 and any foreground elements meets these guidelines to cater to users with visual impairments. Using contrast checking tools available online can help determine compliance. Furthermore, avoid relying solely on color to convey information; use text labels and icons to provide alternative cues for all users. Also, consider providing a high-contrast theme option for your website or application, allowing users to customize the color scheme according to their needs.
Shades
Digital Color Formats
Alternative colors
Applications
Professional Website Design
In web design, #304968 can be utilized for creating a sophisticated and professional aesthetic. It can serve as the primary background color for headers or footers, providing a solid base for lighter text and interactive elements. Its subdued nature makes it suitable for websites targeting industries like finance, technology, or education, where trustworthiness and stability are important. Furthermore, it can be used to highlight specific sections or create visual separation, contributing to a clean and organized user experience. The color pairs well with complementary shades of beige, gray, or even a muted orange to balance the cool tones.
Sophisticated Interior Design
In interior design, #304968 can be applied to walls, furniture, or accent pieces to create a calming and sophisticated atmosphere. Its dark blue-gray tone works well in bedrooms, living rooms, or home offices, providing a sense of tranquility and focus. The color can be paired with lighter neutrals like off-white or light gray to create contrast and prevent the space from feeling too dark. Additionally, incorporating natural elements like wood or plants can enhance the warmth and visual interest of the room. It also works well in bathrooms when combined with marble or stone.
Understated Fashion
In fashion, #304968 can be used for creating a chic and understated look. It works well for outerwear, such as jackets or coats, as well as for dresses, skirts, or trousers. The color is versatile and can be dressed up or down depending on the occasion. Pair it with neutral accessories like black boots or a beige scarf for a classic ensemble, or add pops of color with a bright handbag or statement jewelry for a more playful look. This color can also be used for professional and formal attire, exuding an aura of reliability and stability.