Clover
General Information about Clover (#304915)
#304915, also known as Clover, is a dark shade of green with a subdued and earthy tone. It belongs to the green color family, which is often associated with nature, growth, and tranquility. In the RGB color model, #304915 is composed of 19.22% red, 28.63% green, and 8.24% blue. In the CMYK color model, it consists of 33% cyan, 0% magenta, 71% yellow, and 71% black. This hex code is commonly used in design and development for its calming and grounding effect. When using this color it's important to think about how users will see it and to consider the accessibility of the design by using for example a strong contrast between text and background.
The color #304915, a dark shade of green, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it's crucial to select text colors that offer sufficient contrast to ensure readability for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Light colors like white or pale yellow would likely provide better contrast against #304915. Conversely, using darker text colors like black or dark grey would result in insufficient contrast, making the text difficult to read. Careful consideration should also be given to users with color blindness. Tools like color contrast checkers can help determine whether the chosen color combinations meet accessibility standards.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
In web design, #304915 can be used for website headers, footers, and sidebars to create a natural and earthy feel. It pairs well with neutral colors like beige, cream, or light gray for the main content area. This color can also be effective for highlighting calls to action when combined with contrasting accent colors. The key is to maintain good contrast to ensure that the text on these elements is readable and accessible. For example, a button with a #304915 background could use white or a light tint of yellow for the text to ensure it stands out.
Interior Design
In interior design, #304915 can be used as an accent color for walls, furniture, or décor to create a calming and nature-inspired environment. It can be paired with lighter shades of green or natural materials like wood and stone to enhance the organic feel. When used sparingly, this color can add depth and richness to a room without being overwhelming. For example, consider using it for cushions, throws, or artwork against a backdrop of neutral wall colors.
Branding
This color can be used in branding to evoke feelings of nature, growth, and stability. It works well for companies that want to project an image of being environmentally friendly. For example, food brands can use this color to communicate about the origin of the ingredients from nature. It is important to combine it with other colors that reflect the companies mission. The use of the color in logos, website and other marketing material can help customers to immediately recognize and relate to the brand.