Royal Blue
General Information about Royal Blue
The hex color #3048F2, also known as Royal Blue, is a vibrant shade of blue that sits within the blue-violet spectrum. It is composed of 18.8% red, 28.24% green, and 94.9% blue. In the RGB color model, it is represented as (48, 72, 242). Royal Blue is often associated with royalty, elegance, and sophistication. It is a popular choice for branding, design, and fashion. Its rich hue is visually appealing and can be used to create a sense of depth and interest. It is also frequently used in web design to highlight key elements and call-to-action buttons.
The hex color #3048F2, also known as Royal Blue, offers moderate contrast against white backgrounds, generally meeting accessibility standards for larger text sizes. However, for smaller body text, it may fall short of the recommended contrast ratio, potentially causing readability issues for users with visual impairments. When using this color for text, it's crucial to ensure sufficient contrast by pairing it with lighter background shades or using a darker variant for improved legibility. Additionally, consider providing alternative color schemes to accommodate users with specific color vision deficiencies, ensuring inclusive design practices and optimal user experience across diverse user groups.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Royal Blue (#3048F2) can be used for headings and call-to-action buttons to draw attention and create a sense of trustworthiness. In website design, it pairs well with neutral backgrounds like white or light gray, enhancing readability and visual appeal. Additionally, it can be incorporated into navigational elements to guide users through the site and improve overall user experience. This color is also effective in infographics and data visualizations, providing a clear and engaging way to present information to the audience.
Fashion
Royal Blue (#3048F2) is frequently used in formal wear, business attire, and corporate branding, because it projects professionalism, confidence, and stability. It is often seen in suits, dresses, and accessories for men and women, conveying elegance and sophistication. This color is also popular for uniforms, school colors, and sports teams, because it creates a sense of unity, pride, and tradition. In interior design, it can be used as an accent color to add depth and interest to a space.
Marketing
Royal Blue (#3048F2) can be incorporated into various marketing materials, like brochures and advertisements, to attract customers. It is frequently employed for website designs to boost user engagement and build consumer trust. The hue also finds utility in infographics and data representations, delivering clear, captivating informational displays. Its adaptable nature facilitates seamless usage across an array of contexts, rendering it invaluable for marketing experts aiming to create enduring impressions.