Plantation
General Information about #304848
The hexadecimal color code #304848 represents a dark, muted shade of green-cyan, often referred to as 'Plantation.' It belongs to the broader family of teal colors, known for their blend of green and blue undertones. In the RGB color model, #304848 is composed of 18.82% red, 28.24% green, and 28.24% blue. The CMYK representation is 33% cyan, 0% magenta, 0% yellow, and 72% black. This color is frequently associated with tranquility, stability, and nature. It is often chosen for designs aiming to convey a sense of sophistication and groundedness, and finds common usage in corporate branding, particularly in sectors linked to sustainability or wellness.
The hex color #304848, also known as Plantation, presents some accessibility challenges, especially in text applications. Its relatively low luminance of approximately 8% means that it requires very light text on top of it to meet WCAG (Web Content Accessibility Guidelines) standards for contrast. For standard-sized text (12-14 points), a contrast ratio of at least 4.5:1 is needed, while for large-sized text (18 points or 14 points bold) a ratio of 3:1 is required. This color may be more suitable for decorative elements, backgrounds, or graphical user interface components where readability is not paramount. When using this color for interactive elements like buttons, ensure sufficient visual cues beyond color to meet accessibility standards for users with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
- #405858
A slightly lighter shade provides better contrast with dark text, improving readability.
- #203838
A darker shade can be used for subtle visual separation or background elements.
- #384830
A muted green alternative offers a similar earthy tone but with potentially better contrast depending on the context.
Applications
Eco-Friendly Website Background
Plantation (#304848) can serve as a sophisticated background for websites promoting eco-friendly products or services. Its muted tone evokes a sense of nature and tranquility, making it suitable for brands that emphasize sustainability and environmental consciousness. When used in conjunction with lighter fonts and natural imagery, it creates a cohesive and visually appealing user experience that resonates with environmentally aware audiences. It could be used in the background for a site selling bamboo products.
Interior Design Accent
This color works effectively in interior design mockups, particularly in creating a calming and grounded atmosphere. It could be applied to walls, furniture upholstery, or accent pieces to establish a natural, organic feel in living spaces or office environments. The subtle depth of Plantation allows it to pair well with both natural materials like wood and stone, and complementary color accents, enhancing the overall aesthetic appeal and comfort of the space. Its grounding nature makes it suitable for relaxing environments.
Fashion Garment Base
In fashion, Plantation can be used as a base color for garments, particularly in creating understated and elegant looks. It provides a versatile backdrop for showcasing accessories or layering with brighter, contrasting colors. Its earthy tone also lends itself well to outdoor or adventure wear, evoking a sense of resilience and connection with nature. As a dark color, it hides soiling well. It can work as a background color for logos in the fashion industry.