Clover
General Information about Clover (#304824)
The hexadecimal color #304824, often referred to as Clover, is a dark shade of green. It is created by combining a specific ratio of red, green, and blue light, with the values being 30 red, 48 green, and 24 blue in hexadecimal format. In the RGB (Red, Green, Blue) color model, it consists of 18.82% red, 28.24% green, and 14.12% blue. This color resides in the green hue family and is often associated with nature, growth, and tranquility. The color exhibits a relatively low saturation and brightness, resulting in a muted, earthy tone. It is important to note that due to its subdued nature, using this color effectively requires careful consideration of contrast and context to ensure readability and visual appeal.
The color #304824, also known as Clover, presents some accessibility challenges, especially concerning contrast. When used as a background, it requires light text colors to ensure readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to meet WCAG guidelines. Tools like contrast checkers can help verify compliance. For individuals with visual impairments, particularly those with low vision or color blindness, the dark nature of this shade could make it difficult to discern text or elements against it. Therefore, careful consideration and testing with accessibility tools are crucial to ensure an inclusive design. Avoiding reliance solely on color to convey information is also advised; supplementary cues like text labels or icons should be implemented.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
This color can evoke feelings of nature and tranquility, making it suitable for websites related to environmental conservation, organic products, or outdoor activities. Its subdued tone creates a sense of sophistication and can be used to establish a calm and trustworthy brand image. It's also useful for backgrounds or accents that need to be unobtrusive.
Fashion and Interior Design
Clover can be incorporated into clothing or accessories to add a touch of earthy elegance. It pairs well with neutral tones like beige, cream, and gray, as well as complementary colors such as reddish-browns. In interior design, this color can be used for accent walls, furniture upholstery, or decorative elements to bring a sense of nature indoors, creating a relaxing and inviting atmosphere.
Branding and Marketing
In branding, Clover can be utilized by companies aiming to project a natural, eco-friendly, or sophisticated image. It’s suitable for logos, packaging, and marketing materials associated with organic food, sustainable products, or wellness services. This color can also be effective in creating a sense of stability and trustworthiness, making it a good choice for financial or consulting firms.