Clover
General Information about Clover (#304815)
The hexadecimal color code #304815 represents a dark shade of green, often referred to as Clover. It is composed of 18.82% red, 28.24% green, and 8.24% blue. In the RGB color model, this translates to 48 red, 72 green, and 21 blue. In the CMYK color model, it consists of 33.33% cyan, 0% magenta, 70.83% yellow, and 71.76% black. This color is commonly associated with nature, growth, and tranquility. Its subdued tone makes it versatile for various design applications, ranging from branding to web design, providing a sense of calmness and stability.
The color #304815, also known as Clover, presents some accessibility challenges, particularly regarding contrast. When used as text against a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) standards for contrast ratio, potentially making it difficult for users with visual impairments to read. Similarly, using it as a background color with light-colored text may pose readability issues. To ensure accessibility, consider pairing it with lighter shades of green or yellow for backgrounds, or using white or very light gray text on the Clover background. Employing tools to check color contrast ratios is highly recommended to verify compliance with accessibility standards, ultimately enhancing the user experience for everyone.
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Alternative colors
Applications
Eco-Friendly Website Backgrounds
Clover (#304815) is ideal for creating backgrounds that evoke nature or eco-friendliness. It can be used on websites for environmental organizations, sustainable product lines, or organic food stores. The color's muted tone provides a calming effect, making it suitable for designs where a subtle, earthy feel is desired. Complementing it with lighter greens or natural browns can enhance the overall natural aesthetic, creating a visually appealing and coherent design.
Branding for Sustainable Businesses
This shade of green works beautifully in branding for companies that want to convey a sense of stability, growth, and connection to the earth. It can be used in logos, business cards, and marketing materials for businesses in agriculture, landscaping, or wellness industries. The color evokes feelings of reliability and trustworthiness, making it an excellent choice for brands aiming to establish a strong and dependable image.
Natural Interior Accents
In interior design, Clover (#304815) can be utilized to create a serene and natural atmosphere. It is suitable for accent walls in living rooms or bedrooms, bringing a touch of the outdoors inside. Pairing it with wooden furniture and natural fabrics like linen or cotton will further enhance the organic feel of the space. It's also a great color for offices aiming to reduce stress and promote a calming work environment.