San Juan
General Information about #304468
The hex color #304468, also known as San Juan, is a dark, muted shade of blue. It belongs to the blue color family, specifically a tone that leans towards the deeper, more reserved end of the spectrum. In the RGB color model, #304468 is composed of 18.82% red, 26.67% green, and 40.78% blue. This composition contributes to its cool and calming appearance. In the CMYK color model, it consists of 54% cyan, 35% magenta, 0% yellow, and 59% black. The color's name, San Juan, evokes a sense of tranquility and sophistication. It is a versatile color that can be used in various design contexts to create a sense of stability and professionalism. Its relative darkness also makes it suitable for text and backgrounds.
The color #304468, also known as San Juan, presents moderate accessibility challenges. Its contrast ratio against white (#FFFFFF) is approximately 4.68:1, which meets the WCAG AA standard for normal text but falls short of the AAA standard. When used for larger text (14pt bold or 18pt regular), it passes both AA and AAA standards. Against black (#000000), the contrast ratio is approximately 4.52:1, similarly compliant with AA but not AAA for standard text sizes. Therefore, web developers should carefully consider the font size and weight when using this color for text. Implementing a lighter background or a darker text color can significantly improve readability and ensure compliance with accessibility guidelines, creating a more inclusive user experience. Always test color combinations using accessibility tools to confirm adequate contrast.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
San Juan (#304468) can be effectively used as a primary color for websites related to technology, finance, or corporate sectors. Its subdued yet sophisticated tone conveys a sense of stability and trustworthiness. It works well in website headers, navigation menus, and call-to-action buttons. Combining it with lighter shades of gray or white can create a clean and professional aesthetic. The color's calming effect makes it suitable for interfaces requiring prolonged user engagement, such as dashboards and data visualization tools, enhancing user experience by reducing visual fatigue.
Interior Design
In interior design, San Juan (#304468) serves as an excellent accent color for creating a relaxing and sophisticated atmosphere. It can be used for painting walls in bedrooms or studies, providing a calming backdrop. Complementary colors like muted yellows or oranges can be incorporated through decor items such as cushions, curtains, or artwork to add warmth and visual interest. The color’s subtle depth makes it suitable for furniture upholstery, particularly in living rooms or home offices, lending a touch of understated elegance to the space.
Branding
San Juan (#304468) offers a refined and professional choice for branding materials, such as logos, business cards, and letterheads. Its deep, muted tone conveys a sense of reliability and sophistication, making it ideal for companies seeking to establish a trustworthy image. When paired with clean typography and minimalist design elements, it can create a memorable and impactful brand identity. The color's versatility allows it to be used across various industries, from technology and finance to consulting and education, enhancing brand recognition and reinforcing core values.